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Heads of Marketing

A Network to empower yourself and others.

As a marketing executive, you need to test your actions and be up to date with the latest strategies, technologies and insights. This peer group gives you a unique insight into the actions of other top companies.

VALUABLE RELATIONSHIPS

A peer network is vital for new ideas

A peer network is vital for new ideas, benchmarks, support, sharing of lessons learned & best practices, encouragement, reflection on how to help the business win and drive results, future-readiness.

A peer network is vital for new ideas

Community of industry peers

Members of this Peer Group

This peer group gathers Senior Marketing Leaders (CMO, Head of/ VP Marketing, Senior Directors) working for medium & large Belgian and multinational companies located in Belgium

Members of this Peer Group

Keep up to date

Topics we discuss?

With the help of the chair, members select and prioritize the topics of interest that peers want to deep-dive into during the five-yearly half-day meetings.

Sample topics include:

  • Orchestrating personalised B2C and B2B customer journeys at scale
  • The future of Digital Advertising in a cookie-less world
  • Centralised vs decentralised models: which is best?
  • Establishing and promoting brand cohesion within a group of diversified brands
  • The sustainable marketer
  • Is sustainability changing marketing?
  • Consumer connection: creative storytelling for modern audiences
  • Brand impact in 2022: bridging the gap between today´s social issues and marketing
  • Improving diversity from strategy to story
  • Marketing to the post-covid consumer
  • Moving from Omni- to Opti-channel, etc
  • Delivering customer-centricity and competing in a first-party data world
  • How the in-app ad channel is poised to grow audiences and profitability
  • New approaches to ad buying that fall outside of the traditional brand-agency relationship
  • Designing B2B platform experiences that non-office workers use and love
Topics we discuss?

We support a wide range of clients

Our clients range from medium-sized businesses to large corporations. We have the experience and expertise to help you achieve your goals.

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