{"id":13838,"date":"2024-11-19T15:35:51","date_gmt":"2024-11-19T14:35:51","guid":{"rendered":"https:\/\/egn.com\/ch\/?post_type=networks&#038;p=13838"},"modified":"2024-11-21T15:37:01","modified_gmt":"2024-11-21T14:37:01","slug":"marketing","status":"publish","type":"network","link":"https:\/\/egn.com\/ch\/networks\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<section id=\"block_69f419d4e324b\" class=\"\">\r\n        <div class=\"container items-start lg:items-center flex-wrap lg:flex-nowrap gap-8 lg:gap-12 flex  py-12  flex-col-reverse lg:flex-row\">\r\n\r\n        <div class=\"content w-full lg:basis-1\/2\">\r\n            <p class=\"preheader\">Marketing 3.0<\/p>\r\n            <h3 class=\"text-4xl mt-2 tracking-tight leading-none font-medium \" class=\"text-4xl mt-2 tracking-tight leading-none font-medium \" id=\"in-marketing-your-role-is-constantly-evolving\">In marketing, your role is constantly evolving<\/h3><div class=\"prose prose-neutral text-slate-500 prose-a:text-sky-500 prose-ol prose-ul max-w-prose mt-4\"><p>From being the creative, producing, and communicating force, the marketing department is now also expected to take on the role as insight experts and \u201cperformance optimizers\u201d, working closely with other departments to drive innovation.<\/p>\n<\/div>\r\n                        \r\n        <\/div>\r\n        <div class=\"image w-full lg:sticky lg:top-4 lg:basis-1\/2 overflow-hidden rounded-md bg-slate-50 p-8\">\r\n            <img decoding=\"async\" class=\"h-full w-full object-cover rounded-md aspect-[3\/2] lg:aspect-1\" src=\"https:\/\/egn.com\/ch\/wp-content\/uploads\/sites\/13\/2022\/05\/cooperation-between-marketing-and-other-departments-square.jpg\" alt=\"In marketing, your role is constantly evolving\">\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n<section id=\"block_69f419d4e6284\" class=\"\">\r\n        <div class=\"container items-start lg:items-center flex-wrap lg:flex-nowrap gap-8 lg:gap-12 flex  py-12  flex-col-reverse lg:flex-row-reverse\">\r\n\r\n        <div class=\"content w-full lg:basis-1\/2\">\r\n            <p class=\"preheader\">Utilize your network<\/p>\r\n            <h3 class=\"text-4xl mt-2 tracking-tight leading-none font-medium \" class=\"text-4xl mt-2 tracking-tight leading-none font-medium \" id=\"stay-on-top-of-current-industry-knowledge-insights-and-best-practices\">Stay on top of current industry knowledge, insights, and best practices<\/h3><div class=\"prose prose-neutral text-slate-500 prose-a:text-sky-500 prose-ol prose-ul max-w-prose mt-4\"><p>As an important marketing profile in your company, you must have the right knowledge and insights at hand that can help enable you to properly advise the management on continuous developments in the marketplace. Likewise, you must ensure that all areas of the company have the customer in mind \u2013 always.<\/p>\n<\/div>\r\n                        \r\n        <\/div>\r\n        <div class=\"image w-full lg:sticky lg:top-4 lg:basis-1\/2 overflow-hidden rounded-md bg-slate-50 p-8\">\r\n            <img decoding=\"async\" class=\"h-full w-full object-cover rounded-md aspect-[3\/2] lg:aspect-1\" src=\"https:\/\/egn.com\/ch\/wp-content\/uploads\/sites\/13\/2022\/05\/stay-up-to-date-on-trends-and-insights-v2-square.jpg\" alt=\"Stay on top of current industry knowledge, insights, and best practices\">\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n<section id=\"block_69f419d4e6c6b\" class=\"\">\r\n        <div class=\"container items-start lg:items-center flex-wrap lg:flex-nowrap gap-8 lg:gap-12 flex  py-12  flex-col-reverse lg:flex-row\">\r\n\r\n        <div class=\"content w-full lg:basis-1\/2\">\r\n            <p class=\"preheader\">Composition is key<\/p>\r\n            <h3 class=\"text-4xl mt-2 tracking-tight leading-none font-medium \" class=\"text-4xl mt-2 tracking-tight leading-none font-medium \" id=\"be-part-of-a-strong-peer-group-with-like-minded-profiles\">Be part of a strong peer group with like-minded profiles<\/h3><div class=\"prose prose-neutral text-slate-500 prose-a:text-sky-500 prose-ol prose-ul max-w-prose mt-4\"><p>You will be carefully matched with other like-minded marketing profiles and be part of a professional work forum where you will have the opportunity to share innovative ideas as well as valuable insights with your peers, shaping the marketing department of the future.<\/p>\n<p>We build confidential, long-term relations that allow members to share their knowledge, ideas, challenges, and solutions \u2013 an optimal platform for both personal and professional growth.<\/p>\n<\/div>\r\n                        \r\n        <\/div>\r\n        <div class=\"image w-full lg:sticky lg:top-4 lg:basis-1\/2 overflow-hidden rounded-md bg-slate-50 p-8\">\r\n            <img decoding=\"async\" class=\"h-full w-full object-cover rounded-md aspect-[3\/2] lg:aspect-1\" src=\"https:\/\/egn.com\/ch\/wp-content\/uploads\/sites\/13\/2022\/05\/making-each-other-better-square.jpg\" alt=\"Be part of a strong peer group with like-minded profiles\">\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n<section id=\"block_69f419d4e75f4\" class=\"\">\r\n        <div class=\"container items-start lg:items-center flex-wrap lg:flex-nowrap gap-8 lg:gap-12 flex  py-12  flex-col-reverse lg:flex-row-reverse\">\r\n\r\n        <div class=\"content w-full lg:basis-1\/2\">\r\n            <p class=\"preheader\">Public &amp; Private sectors<\/p>\r\n            <h3 class=\"text-4xl mt-2 tracking-tight leading-none font-medium \" class=\"text-4xl mt-2 tracking-tight leading-none font-medium \" id=\"a-cross-industrial-composition-that-allows-for-unique-and-diverse-perspectives\">A cross-industrial composition that allows for unique and diverse perspectives<\/h3><div class=\"prose prose-neutral text-slate-500 prose-a:text-sky-500 prose-ol prose-ul max-w-prose mt-4\"><p>The network brings together managers and specialists working in both public and private companies, and across a wide range of marketing fields, including traditional and digital marketing and specialized disciplines. As a result, each peer group is pervaded by diverse and varied perspectives, which help pave the way for innovative ideas and solutions.<\/p>\n<\/div>\r\n                        \r\n        <\/div>\r\n        <div class=\"image w-full lg:sticky lg:top-4 lg:basis-1\/2 overflow-hidden rounded-md bg-slate-50 p-8\">\r\n            <img decoding=\"async\" class=\"h-full w-full object-cover rounded-md aspect-[3\/2] lg:aspect-1\" src=\"https:\/\/egn.com\/ch\/wp-content\/uploads\/sites\/13\/2022\/05\/peers-from-different-sectors-square.jpg\" alt=\"A cross-industrial composition that allows for unique and diverse perspectives\">\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n<section id=\"block_69f419d4e7e96\" class=\"\">\r\n        <div class=\"container items-start lg:items-center flex-wrap lg:flex-nowrap gap-8 lg:gap-12 flex  py-12  flex-col-reverse lg:flex-row\">\r\n\r\n        <div class=\"content w-full lg:basis-1\/2\">\r\n            <p class=\"preheader\">Stay up to date<\/p>\r\n            <h3 class=\"text-4xl mt-2 tracking-tight leading-none font-medium \" class=\"text-4xl mt-2 tracking-tight leading-none font-medium \" id=\"a-look-into-future-marketing-disciplines\">A look into future marketing disciplines<\/h3><div class=\"prose prose-neutral text-slate-500 prose-a:text-sky-500 prose-ol prose-ul max-w-prose mt-4\"><p>During the group meetings, we will explore the marketing disciplines of the future \u2013 all while strengthening and developing each other\u2019s competences. We talk about different ways the company can make its services relevant to the customers and how to best support collaboration and drive innovation within the company.<\/p>\n<p>The themes of the meetings vary and are determined by the members in consultation with the Network Chair. Typically, they involve common and recent industry challenges and individual cases, often presented by the members. We discuss current trends, leadership style, and leadership development in general.<\/p>\n<ul>\n<li>Digital Marketing Management<\/li>\n<li>CRM &amp; Customer Experience<\/li>\n<li>Brand Experience<\/li>\n<li>Consumer and Market Insights<\/li>\n<li>Marketing Management<\/li>\n<li>Digital Strategy and Change Management<\/li>\n<\/ul>\n<\/div>\r\n                        \r\n        <\/div>\r\n        <div class=\"image w-full lg:sticky lg:top-4 lg:basis-1\/2 overflow-hidden rounded-md bg-slate-50 p-8\">\r\n            <img decoding=\"async\" class=\"h-full w-full object-cover rounded-md aspect-[3\/2] lg:aspect-1\" src=\"https:\/\/egn.com\/ch\/wp-content\/uploads\/sites\/13\/2022\/05\/looking-into-future-marketing-features-square.jpg\" alt=\"A look into future marketing disciplines\">\r\n        <\/div>\r\n    <\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"<p>The marketing field is changing at a rapid pace \u2013 we offer you a tailored network of professionals, providing you with a unique opportunity to be at the forefront of industry developments.<\/p>\n","protected":false},"featured_media":11788,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":true},"class_list":["post-13838","network","type-network","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>Marketing - EGN Switzerland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/egn.com\/ch\/networks\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing\" \/>\n<meta property=\"og:description\" content=\"The marketing field is changing at a rapid pace \u2013 we offer you a tailored network of professionals, providing you with a unique opportunity to be at the forefront of industry developments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/egn.com\/ch\/networks\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"EGN Switzerland\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T14:37:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/egn.com\/ch\/wp-content\/uploads\/sites\/13\/2022\/05\/hero-image-marketing-peer-group-switzerland.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/egn.com\\\/ch\\\/networks\\\/marketing\\\/\",\"url\":\"https:\\\/\\\/egn.com\\\/ch\\\/networks\\\/marketing\\\/\",\"name\":\"Marketing - 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