{"id":19380,"date":"2022-03-21T14:39:26","date_gmt":"2022-03-21T13:39:26","guid":{"rendered":"https:\/\/egn.com\/dk\/?p=19380"},"modified":"2023-08-17T14:27:25","modified_gmt":"2023-08-17T12:27:25","slug":"cirkulaer-oekonomi-den-stoerste-revolution-siden-industrialiseringen","status":"publish","type":"post","link":"https:\/\/egn.com\/dk\/cirkulaer-oekonomi-den-stoerste-revolution-siden-industrialiseringen\/","title":{"rendered":"Cirkul\u00e6r \u00f8konomi: Den st\u00f8rste revolution siden industrialiseringen"},"content":{"rendered":"

Cirkul\u00e6r \u00f8konomi hos virksomheder forlanges b\u00e5de fra forbrugere, lovgivere og kloden<\/strong><\/p>\n

Efter mange \u00e5r med line\u00e6r \u00f8konomi, hvor penge har v\u00e6ret den altoverskyggende ressource, er det p\u00e5 tide at overg\u00e5 til en cirkul\u00e6r \u00f8konomi. Det mener agrobiolog, forfatter, \u00f8konom og ekspert i cirkul\u00e6r \u00f8konomi og gr\u00f8n omstilling, Gitte Haar.<\/p>\n

\u201dOmstillingen til en cirkul\u00e6r \u00f8konomi bliver den st\u00f8rste revolution for virksomhederne siden industrialiseringen. Endnu st\u00f8rre end digitaliseringen,\u201d siger hun.<\/em><\/p>\n

Den overgang er dog ikke en, man bare lige laver. Det kr\u00e6ver en stor indsats at reducere overforbruget og passe bedre p\u00e5 de jomfruelige ressourcer.<\/p>\n

\u201dVirksomhederne skal l\u00e6gge nye strategier, som g\u00e5r i sp\u00e6nd med EU’s plan om v\u00e6re cirkul\u00e6re i 2030. Og det stiller store krav til lederne.\u201d<\/p><\/blockquote>\n

\"Illustration
Fra line\u00e6r til cirkul\u00e6r \u00f8konomi. Illustration: Gitte Haar, Center for Cirkul\u00e6r \u00d8konomi. Fra bogen Cirkul\u00e6r \u00f8konomi i et virksomhedsperspektiv.<\/a><\/figcaption><\/figure>\n

Lyt til ungdommen<\/strong><\/h3>\n

St\u00e5r det til Gitte Haar, s\u00e5 er de \u00e6ldre generationer n\u00f8dt til at l\u00e6re at lytte.<\/p>\n

\u201dUnge mennesker er f\u00f8dt online og de forst\u00e5r det her. Vi st\u00e5r med en bevidst generation, som ikke bare er forbrugere men ogs\u00e5 kollegaer. De er meget ideologiske og b\u00e6redygtigt bevidste, og s\u00e5 kan de v\u00e6lge og vrage blandt virksomhederne.\u201d<\/em><\/p>\n

Desv\u00e6rre er det sv\u00e6rt for mange virksomheder at slippe den b\u00e6redygtige h\u00e5ndbremse af frygt for \u00f8konomisk usikkerhed, og det kan der v\u00e6re et generationelt svar p\u00e5.<\/p>\n

\u201dMan skal pr\u00f8ve at forst\u00e5 de unge i stedet for at kalde dem fork\u00e6lede. For uanset hvor meget vi boomere fors\u00f8ger, s\u00e5 rammer vi hele tiden ved siden af. Det handler om at forst\u00e5 fremtidens forbruger, og n\u00e5r de unge mennesker udtrykker frygt, s\u00e5 lyt til dem.\u201d<\/p><\/blockquote>\n

Alle fronter skal bidrage<\/strong><\/h3>\n

If\u00f8lge Gitte Haar, kr\u00e6ver revolutionen en f\u00e6lles indsats fra hele samfundet. \u00a0En virksomhed kan ikke opn\u00e5 en cirkul\u00e6r \u00f8konomi, uden at forst\u00e5 sine v\u00e6rdik\u00e6der og tage ansvar for hele v\u00e6rdik\u00e6den<\/span>.<\/p>\n

\u201dVi skal have oprettet nye forretningsmodeller, som sikrer, at vi holder ressourcer og produkter i lukkede kredsl\u00f8b. Vores st\u00f8rste tab er, at vi smider ting ud. B\u00e6redygtighed skal foreg\u00e5 langs v\u00e6rdik\u00e6derne, og ingen kan st\u00e5 alene.\u201d<\/em><\/p>\n

I det store og hele er det ikke sv\u00e6rt at se, hvordan transformationen kommer til at se ud, men vi kender ikke hver enkelt skridt. Derfor skal virksomhederne turde tage chancer. Hver enkelt firstmover disrupter markedet og skaber basis for innovation. At v\u00e6re firstmover giver ogs\u00e5 adgang til nogle kunder, som gerne vil b\u00e6redygtighed.<\/p>\n

\u201dVirksomhederne er omdrejningspunktet. Det er dem, som sender ting i kredsl\u00f8b og beslutter, hvordan de vil k\u00f8be materialer. N\u00e5r de er f\u00e6rdige med at genbruge, s\u00e5 skal de genanvende og til sidst tage tilbage.\u201d<\/p><\/blockquote>\n

Hvis det skal lykkes at inkorporere en cirkul\u00e6r \u00f8konomi hen over hele samfundet, s\u00e5 kr\u00e6ver det et sluttet kredsl\u00f8b, hvor alle led i k\u00e6den virker.<\/p>\n

Fra uvidende til eksperter<\/strong><\/h3>\n

Selvom b\u00e6redygtighed og cirkul\u00e6r \u00f8konomi har v\u00e6ret p\u00e5 agendaen l\u00e6nge, s\u00e5 ved man p\u00e5 de fleste arbejdspladser i virkeligheden ikke ret meget om det. For at kunne foretage en succesfuld gr\u00f8n omstilling er alle n\u00f8dt til at v\u00e6re eksperter p\u00e5 omr\u00e5det.<\/p>\n

\u201dMange virksomheder taber store tilbud fordi de ikke er b\u00e6redygtige nok, og samtidig stiger deres r\u00e5varepriser s\u00e5 meget, at de ikke er rentable mere,\u201d fort\u00e6ller Gitte Haar.<\/em><\/p>\n

Hvis du sidder som leder eller specialist i en virksomhed, som \u00f8nsker at bev\u00e6ge sig i en b\u00e6redygtig retning. S\u00e5 kan du med fordel overveje at blive medlem af en af EGNs SDG netv\u00e6rksgrupper. Her m\u00f8des ledere p\u00e5 tv\u00e6rs af selskaber for at sparre, vidensdele og id\u00e9udvikle p\u00e5 gr\u00f8nne tiltag i deres virksomheder. L\u00e6s mere om grupperne her<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cirkul\u00e6r \u00f8konomi hos virksomheder forlanges b\u00e5de fra forbrugere, lovgivere og kloden Efter mange \u00e5r med line\u00e6r \u00f8konomi, hvor penge har v\u00e6ret den altoverskyggende ressource, er det p\u00e5 tide at overg\u00e5 til en cirkul\u00e6r \u00f8konomi. Det mener agrobiolog, forfatter, \u00f8konom og ekspert i cirkul\u00e6r \u00f8konomi og gr\u00f8n omstilling, Gitte Haar. \u201dOmstillingen til en cirkul\u00e6r \u00f8konomi bliverForts\u00e6t med at l\u00e6se “Cirkul\u00e6r \u00f8konomi: Den st\u00f8rste revolution siden industrialiseringen”<\/span><\/a><\/p>\n","protected":false},"author":41,"featured_media":19534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"egn-single.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[279],"tags":[379,378],"class_list":["post-19380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-baeredygtighed","tag-forretningsmodeller","tag-transformation"],"acf":[],"yoast_head":"Cirkul\u00e6r \u00f8konomi: Den st\u00f8rste revolution siden industrialiseringen -<\/title>\n<meta name=\"description\" content=\"Cirkul\u00e6r \u00f8konomi bliver den st\u00f8rste omv\u00e6ltning for virksomhederne i mange \u00e5r. 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