{"id":22242,"date":"2022-05-17T09:59:24","date_gmt":"2022-05-17T07:59:24","guid":{"rendered":"https:\/\/egn.com\/dk\/?p=22242"},"modified":"2023-08-17T14:32:48","modified_gmt":"2023-08-17T12:32:48","slug":"de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed","status":"publish","type":"post","link":"https:\/\/egn.com\/dk\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\/","title":{"rendered":"De store presser de sm\u00e5: Derfor tvinges SMV\u00b4er til b\u00e6redygtighed"},"content":{"rendered":"

Giganternes klimam\u00e5l f\u00e5r betydning ned igennem v\u00e6rdik\u00e6derne. De sm\u00e5 og mellemstore virksomheder mister konkurrenceevne uden b\u00e6redygtige strategier<\/strong><\/p>\n

Thomas Hofman-Bang er administrerende direkt\u00f8r for industriens fond. Med sit store indblik i dansk erhvervsliv, kan han se, hvordan kravet til b\u00e6redygtighed flyder ned igennem v\u00e6rdik\u00e6derne.<\/p>\n

\u201dDe store virksomheder i toppen har zero emission m\u00e5l. Mange af dem i 2030 eller 2040. \u00a0Det g\u00e6lder b\u00e5de scope et, to og tre, og fordi scope tre omhandler underleverand\u00f8rerne, s\u00e5 stiller det ogs\u00e5 krav til virksomhederne l\u00e6ngere nede i v\u00e6rdik\u00e6derne.\u201d<\/em><\/p>\n

Kravene oppefra betyder, at b\u00e6redygtighed kommer til at blive et vigtigt parameter for virksomheders konkurrenceevne.<\/p>\n

\u201dDet kommer meget h\u00e5ndgribeligt til at handle om konkurrenceevne – og det kommer det til at g\u00f8re snart. P\u00e5 nuv\u00e6rende tidspunkt er de store virksomheder gode til at im\u00f8dekomme og hj\u00e6lpe de mindre virksomheder, n\u00e5r det kommer til b\u00e6redygtighed, men p\u00e5 et tidspunkt bliver konkurrencen s\u00e5 stor, at man er n\u00f8dt til at have sit p\u00e5 det rene.\u201d<\/em><\/p>\n

De store tabere bliver dem, som ikke t\u00f8r investere i en gr\u00f8n omstilling, mener Thomas Hofman-Bang:<\/p>\n

\u201dDem som ikke kan stille op p\u00e5 den b\u00e6redygtige agenda, som ikke kan vise carbon footprints og s\u00e5 videre, de vil blive valgt fra. Derfor har danske virksomheder travlt.\u201d<\/p><\/blockquote>\n

Nye kernev\u00e6rdier<\/strong><\/h3>\n

Men kommerciel succes med b\u00e6redygtighed kommer ikke, hvis man kun g\u00f8r en halv indsats, mener Thomas Hofman Bang.<\/p>\n

\u201dVi kommer fra, at mange virksomheder har set b\u00e6redygtighed som en compliance\u00f8velse, men ikke har taget det ind i deres strategi og forretningsmodeller, og det er ikke radikalt nok.\u201d<\/p><\/blockquote>\n

Han er overbevist om, at det kr\u00e6ver en strategisk omstrukturering af virksomhedernes v\u00e6rditilbud og dermed kernev\u00e6rdierne.<\/p>\n

\u201dDer skal gent\u00e6nkes helt – ikke bare laves justeringer. Samarbejde i v\u00e6rdik\u00e6derne bliver centralt \u2013 b\u00e5de med underleverand\u00f8rerne og med kunderne. Det er en foruds\u00e6tning for at kunne udnytte mulighederne i en \u00f8konomi, som bliver meget mere cirkul\u00e6r. Et eksempel herp\u00e5 er, at mange virksomheder kommer til at skulle sp\u00f8rge dem selv om, hvorvidt de stadig skal s\u00e6lge deres varer \u2013 eller om de skal begynde at udleje og lease.\u201d<\/em><\/p>\n

Han argumenterer for, at det muligg\u00f8r meget mere effektive systemer for servicering, take-back, opgradering af produkter, genbrug af komponenter i produkter og recirkulering af affald.<\/p>\n

\u201dPr\u00f8v at overveje, at nogen af de mest innovative forretningsmodeller de seneste \u00e5r har gjort op med, at vi som forbrugere skal eje vores aktiver. Vi har allerede set det en del med biler og boliger, og hvordan det g\u00f8r, at materialeeffektiviteten stiger. Vi skal udnytte ressourcer bedre.\u201d<\/em><\/p>\n

Inspirerer til b\u00e6redygtighed<\/strong><\/h3>\n

Det er mange \u00e5r siden, at de f\u00f8rste klimarapporter foruds\u00e5 store \u00e6ndringer for kloden, hvis ikke vi fik styr p\u00e5 vores udledninger og ressourceforbrug, og i dag er vi kun blevet endnu mere pinligt bevidste om behovet for handling.<\/p>\n

\u201dB\u00e6redygtighed er en af de vigtigste agendaer for dansk erhvervsliv. Det er blevet meget tydeligt inden for de seneste f\u00e5 \u00e5r. Alle er ved at v\u00e6re sporet ind p\u00e5 det, og ved, at vi har travlt. Nu kommer der lovgivning, afgifter og kvoter, s\u00e5 toget begynder at k\u00f8re hurtigt. For danske virksomheder handler det om at producere b\u00e6redygtigt.\u201d<\/em><\/p>\n

I sit arbejde hos Industriens Fond<\/a>, fors\u00f8ger Thomas Hofman-Bang at igangs\u00e6tte initiativer, som inspirerer til b\u00e6redygtighed.<\/p>\n

\u201dVi arbejder hver dag for at styrke dansk erhvervslivs konkurrenceevne, og b\u00e6redygtighed er i den forbindelse en af de vigtigste agendaer. \u00a0Et dansk erhvervsliv pr\u00e6get af mindre- og mellemstore virksomheder, som er leverand\u00f8r til de store virksomheder, er n\u00f8dt til at arbejde seri\u00f8st med b\u00e6redygtighed og verdensm\u00e5lene.\u00a0Hvis ikke man g\u00f8r det, finder kunder en anden leverand\u00f8r, som er mere b\u00e6redygtig.\u201d<\/em><\/p>\n

Du kan h\u00f8re meget mere om, hvordan b\u00e6redygtighed kan give mere konkurrenceevne, n\u00e5r Thomas Hofman-Bang, med fokus p\u00e5 b\u00e6redygtig produktion afholder webinar for EGN den 3. juni. Det er gratis at deltage, og du kan tilmelde dig lige her<\/a>.<\/p>\n

Netv\u00e6rk inspirerer<\/strong><\/h3>\n

Hvis du sidder som leder eller specialist i en virksomhed, der \u00f8nsker at bev\u00e6ge sig i en b\u00e6redygtig retning, kan du med fordel overveje at blive medlem af en af EGNs SDG netv\u00e6rksgrupper. Her m\u00f8des ledere p\u00e5 tv\u00e6rs af selskaber for at sparre, vidensdele og id\u00e9udvikle p\u00e5 gr\u00f8nne tiltag i deres virksomheder. L\u00e6s mere om grupperne\u00a0her<\/a>.<\/p>\n

 <\/p>\n

\/Foto Jacob Nielsen<\/p>\n","protected":false},"excerpt":{"rendered":"

Giganternes klimam\u00e5l f\u00e5r betydning ned igennem v\u00e6rdik\u00e6derne. De sm\u00e5 og mellemstore virksomheder mister konkurrenceevne uden b\u00e6redygtige strategier Thomas Hofman-Bang er administrerende direkt\u00f8r for industriens fond. Med sit store indblik i dansk erhvervsliv, kan han se, hvordan kravet til b\u00e6redygtighed flyder ned igennem v\u00e6rdik\u00e6derne. \u201dDe store virksomheder i toppen har zero emission m\u00e5l. Mange af demForts\u00e6t med at l\u00e6se “De store presser de sm\u00e5: Derfor tvinges SMV\u00b4er til b\u00e6redygtighed”<\/span><\/a><\/p>\n","protected":false},"author":41,"featured_media":22407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"egn-single.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[279],"tags":[356,357],"class_list":["post-22242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-baeredygtighed","tag-baeredygtige-loesninger","tag-ekspertviden"],"acf":[],"yoast_head":"De store presser de sm\u00e5: Derfor tvinges SMV\u00b4er til b\u00e6redygtighed -<\/title>\n<meta name=\"description\" content=\"SMV\u00b4er skal kigge op mod de store virksomheder, n\u00e5r det kommer til b\u00e6redygtig omstilling. Hvis de f\u00f8lger med, mister de konkurrencedygtighed\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/egn.com\/dk\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De store presser de sm\u00e5: Derfor tvinges SMV\u00b4er til b\u00e6redygtighed\" \/>\n<meta property=\"og:description\" content=\"Giganternes klimam\u00e5l f\u00e5r betydning ned igennem v\u00e6rdik\u00e6derne. De sm\u00e5 og mellemstore virksomheder mister konkurrenceevne uden b\u00e6redygtige strategier Thomas\" \/>\n<meta property=\"og:url\" content=\"https:\/\/egn.com\/dk\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\/\" \/>\n<meta property=\"og:site_name\" content=\"EGN Danmark\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EGNdanmark\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-17T07:59:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T12:32:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2022\/05\/Thomas-Hofmann-Bang.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1090\" \/>\n\t<meta property=\"og:image:height\" content=\"545\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"alexanderkofod\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EGNdanmark\" \/>\n<meta name=\"twitter:site\" content=\"@EGNdanmark\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"alexanderkofod\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\\\/\"},\"author\":{\"name\":\"alexanderkofod\",\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/#\\\/schema\\\/person\\\/e5db431bd5df69d7beb776d1cee91d51\"},\"headline\":\"De store presser de sm\u00e5: Derfor tvinges SMV\u00b4er til b\u00e6redygtighed\",\"datePublished\":\"2022-05-17T07:59:24+00:00\",\"dateModified\":\"2023-08-17T12:32:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\\\/\"},\"wordCount\":776,\"publisher\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/egn.com\\\/dk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/05\\\/Thomas-Hofmann-Bang.jpg\",\"keywords\":[\"b\u00e6redygtige l\u00f8sninger\",\"ekspertviden\"],\"articleSection\":[\"B\u00e6redygtighed\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\\\/\",\"url\":\"https:\\\/\\\/egn.com\\\/dk\\\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\\\/\",\"name\":\"De store presser de sm\u00e5: Derfor tvinges SMV\u00b4er til b\u00e6redygtighed -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/egn.com\\\/dk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/05\\\/Thomas-Hofmann-Bang.jpg\",\"datePublished\":\"2022-05-17T07:59:24+00:00\",\"dateModified\":\"2023-08-17T12:32:48+00:00\",\"description\":\"SMV\u00b4er skal kigge op mod de store virksomheder, n\u00e5r det kommer til b\u00e6redygtig omstilling. Hvis de f\u00f8lger med, mister de konkurrencedygtighed\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/egn.com\\\/dk\\\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\\\/#primaryimage\",\"url\":\"https:\\\/\\\/egn.com\\\/dk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/05\\\/Thomas-Hofmann-Bang.jpg\",\"contentUrl\":\"https:\\\/\\\/egn.com\\\/dk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/05\\\/Thomas-Hofmann-Bang.jpg\",\"width\":1090,\"height\":545,\"caption\":\"Thomas Hofman--Bang, direkt\u00f8r for industriens fond. Arbejder med b\u00e6redygtig udvikling af dansk erhvervsliv. SMV\u00b4er skal kigge mod de store. Foto: Jacob Nielsen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Forside\",\"item\":\"https:\\\/\\\/egn.com\\\/dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De store presser de sm\u00e5: Derfor tvinges…\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/#website\",\"url\":\"https:\\\/\\\/egn.com\\\/dk\\\/\",\"name\":\"EGN Danmark\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/egn.com\\\/dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/#organization\",\"name\":\"EGN Denmark\",\"url\":\"https:\\\/\\\/egn.com\\\/dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/egn.com\\\/dk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/02\\\/EGN.png\",\"contentUrl\":\"https:\\\/\\\/egn.com\\\/dk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/02\\\/EGN.png\",\"width\":2185,\"height\":699,\"caption\":\"EGN Denmark\"},\"image\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/EGNdanmark\",\"https:\\\/\\\/x.com\\\/EGNdanmark\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/209484\",\"https:\\\/\\\/da.wikipedia.org\\\/wiki\\\/EGN_Danmark\"],\"description\":\"Vi skaber personlig, faglig og forretningsm\u00e6ssig v\u00e6rdi gennem fortrolige netv\u00e6rk. Siden 1992 har EGN (Executives'\u200b Global Network) tilbudt skr\u00e6ddersyede netv\u00e6rksgrupper for ledere og specialister.\",\"email\":\"info.dk@egn.com\",\"telephone\":\"+45 63 21 40 00\",\"vatID\":\"24208370\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/#\\\/schema\\\/person\\\/e5db431bd5df69d7beb776d1cee91d51\",\"name\":\"alexanderkofod\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a5d6d6ef0512ad03754d28e161c5a902e79e3f16b1c5b09121a8491f82e12c4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a5d6d6ef0512ad03754d28e161c5a902e79e3f16b1c5b09121a8491f82e12c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a5d6d6ef0512ad03754d28e161c5a902e79e3f16b1c5b09121a8491f82e12c4?s=96&d=mm&r=g\",\"caption\":\"alexanderkofod\"}}]}<\/script>","yoast_head_json":{"title":"De store presser de sm\u00e5: Derfor tvinges SMV\u00b4er til b\u00e6redygtighed -","description":"SMV\u00b4er skal kigge op mod de store virksomheder, n\u00e5r det kommer til b\u00e6redygtig omstilling. Hvis de f\u00f8lger med, mister de konkurrencedygtighed","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/egn.com\/dk\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\/","og_locale":"da_DK","og_type":"article","og_title":"De store presser de sm\u00e5: Derfor tvinges SMV\u00b4er til b\u00e6redygtighed","og_description":"Giganternes klimam\u00e5l f\u00e5r betydning ned igennem v\u00e6rdik\u00e6derne. De sm\u00e5 og mellemstore virksomheder mister konkurrenceevne uden b\u00e6redygtige strategier Thomas","og_url":"https:\/\/egn.com\/dk\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\/","og_site_name":"EGN Danmark","article_publisher":"https:\/\/www.facebook.com\/EGNdanmark","article_published_time":"2022-05-17T07:59:24+00:00","article_modified_time":"2023-08-17T12:32:48+00:00","og_image":[{"width":1090,"height":545,"url":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2022\/05\/Thomas-Hofmann-Bang.jpg","type":"image\/jpeg"}],"author":"alexanderkofod","twitter_card":"summary_large_image","twitter_creator":"@EGNdanmark","twitter_site":"@EGNdanmark","twitter_misc":{"Skrevet af":"alexanderkofod","Estimeret l\u00e6setid":"4 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/egn.com\/dk\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\/#article","isPartOf":{"@id":"https:\/\/egn.com\/dk\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\/"},"author":{"name":"alexanderkofod","@id":"https:\/\/egn.com\/dk\/#\/schema\/person\/e5db431bd5df69d7beb776d1cee91d51"},"headline":"De store presser de sm\u00e5: Derfor tvinges SMV\u00b4er til b\u00e6redygtighed","datePublished":"2022-05-17T07:59:24+00:00","dateModified":"2023-08-17T12:32:48+00:00","mainEntityOfPage":{"@id":"https:\/\/egn.com\/dk\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\/"},"wordCount":776,"publisher":{"@id":"https:\/\/egn.com\/dk\/#organization"},"image":{"@id":"https:\/\/egn.com\/dk\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\/#primaryimage"},"thumbnailUrl":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2022\/05\/Thomas-Hofmann-Bang.jpg","keywords":["b\u00e6redygtige l\u00f8sninger","ekspertviden"],"articleSection":["B\u00e6redygtighed"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/egn.com\/dk\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\/","url":"https:\/\/egn.com\/dk\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\/","name":"De store presser de sm\u00e5: Derfor tvinges SMV\u00b4er til b\u00e6redygtighed -","isPartOf":{"@id":"https:\/\/egn.com\/dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/egn.com\/dk\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\/#primaryimage"},"image":{"@id":"https:\/\/egn.com\/dk\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\/#primaryimage"},"thumbnailUrl":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2022\/05\/Thomas-Hofmann-Bang.jpg","datePublished":"2022-05-17T07:59:24+00:00","dateModified":"2023-08-17T12:32:48+00:00","description":"SMV\u00b4er skal kigge op mod de store virksomheder, n\u00e5r det kommer til b\u00e6redygtig omstilling. Hvis de f\u00f8lger med, mister de konkurrencedygtighed","breadcrumb":{"@id":"https:\/\/egn.com\/dk\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/egn.com\/dk\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/egn.com\/dk\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\/#primaryimage","url":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2022\/05\/Thomas-Hofmann-Bang.jpg","contentUrl":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2022\/05\/Thomas-Hofmann-Bang.jpg","width":1090,"height":545,"caption":"Thomas Hofman--Bang, direkt\u00f8r for industriens fond. Arbejder med b\u00e6redygtig udvikling af dansk erhvervsliv. SMV\u00b4er skal kigge mod de store. Foto: Jacob Nielsen"},{"@type":"BreadcrumbList","@id":"https:\/\/egn.com\/dk\/de-store-presser-de-smaa-derfor-tvinges-smver-til-baeredygtighed\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Forside","item":"https:\/\/egn.com\/dk\/"},{"@type":"ListItem","position":2,"name":"De store presser de sm\u00e5: Derfor tvinges…"}]},{"@type":"WebSite","@id":"https:\/\/egn.com\/dk\/#website","url":"https:\/\/egn.com\/dk\/","name":"EGN Danmark","description":"","publisher":{"@id":"https:\/\/egn.com\/dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/egn.com\/dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/egn.com\/dk\/#organization","name":"EGN Denmark","url":"https:\/\/egn.com\/dk\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/egn.com\/dk\/#\/schema\/logo\/image\/","url":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2026\/02\/EGN.png","contentUrl":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2026\/02\/EGN.png","width":2185,"height":699,"caption":"EGN Denmark"},"image":{"@id":"https:\/\/egn.com\/dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/EGNdanmark","https:\/\/x.com\/EGNdanmark","https:\/\/www.linkedin.com\/company\/209484","https:\/\/da.wikipedia.org\/wiki\/EGN_Danmark"],"description":"Vi skaber personlig, faglig og forretningsm\u00e6ssig v\u00e6rdi gennem fortrolige netv\u00e6rk. Siden 1992 har EGN (Executives'\u200b Global Network) tilbudt skr\u00e6ddersyede netv\u00e6rksgrupper for ledere og specialister.","email":"info.dk@egn.com","telephone":"+45 63 21 40 00","vatID":"24208370"},{"@type":"Person","@id":"https:\/\/egn.com\/dk\/#\/schema\/person\/e5db431bd5df69d7beb776d1cee91d51","name":"alexanderkofod","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/0a5d6d6ef0512ad03754d28e161c5a902e79e3f16b1c5b09121a8491f82e12c4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0a5d6d6ef0512ad03754d28e161c5a902e79e3f16b1c5b09121a8491f82e12c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a5d6d6ef0512ad03754d28e161c5a902e79e3f16b1c5b09121a8491f82e12c4?s=96&d=mm&r=g","caption":"alexanderkofod"}}]}},"_links":{"self":[{"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/posts\/22242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/comments?post=22242"}],"version-history":[{"count":2,"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/posts\/22242\/revisions"}],"predecessor-version":[{"id":28337,"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/posts\/22242\/revisions\/28337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/media\/22407"}],"wp:attachment":[{"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/media?parent=22242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/categories?post=22242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/tags?post=22242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}