{"id":2415,"date":"2020-01-24T10:15:10","date_gmt":"2020-01-24T09:15:10","guid":{"rendered":"https:\/\/egn.com\/dk\/?p=2415"},"modified":"2023-04-05T12:44:20","modified_gmt":"2023-04-05T10:44:20","slug":"black-friday-med-omtanke","status":"publish","type":"post","link":"https:\/\/egn.com\/dk\/black-friday-med-omtanke\/","title":{"rendered":"Black Friday med omtanke"},"content":{"rendered":"<p><strong>VIRKSOMHEDER VERDEN OVER HAR F\u00c5ET EN NY AMBITION OM AT DRIVE VERDENEN I EN MERE ANSVARLIG OG B\u00c6REDYGTIG RETNING. HVOR DET TIDLIGERE HAR HANDLET OM AT V\u00c6RE BEDST I VERDEN, HANDLER DET NU OM AT V\u00c6RE BEDST FOR VERDEN.<\/strong><\/p>\n<p>Dette blev bl.a. understreget, da 181 CEOs fra virksomheder som Apple, Coca-Cola, Dell og Amazon for nyligt i regi af <a href=\"https:\/\/www.businessroundtable.org\/purposeanniversary\" target=\"_blank\" rel=\"noopener\">The Business Roundtable<\/a> (topchefer for de st\u00f8rste amerikanske virksomheder) underskrev en erkl\u00e6ring om, at st\u00f8rst mulig profit ikke l\u00e6ngere er virksomhedens form\u00e5l. Nej for form\u00e5let er nu at skabe v\u00e6rdi for virksomhedens interessenter, som resulterer i velstand og st\u00f8rre b\u00e6redygtighed for b\u00e5de virksomheder og verden.<\/p>\n<p>Fredag d. 29. november l\u00f8ber verdens st\u00f8rste salgsbegivenhed endnu engang af stablen, nemlig Black Friday. Den st\u00f8rste shoppingdag for verdens st\u00f8rste \u00f8konomi, hvor vi flokkes p\u00e5 gaderne fra tidlig morgen og butikkerne sl\u00e5r d\u00f8rene op til priser i bund og store besparelser.<\/p>\n<h2 id=\"findes-der-et-kompromis\">Findes der et kompromis?<\/h2>\n<p>Men er Black Friday i sin essens ikke antitesen om en b\u00e6redygtig forretning?<br \/>\nFaktum er, at enhver detailhandler liges\u00e5 vel som producent, som \u00f8nsker at forblive succesfuld i denne brydningstid med ekstreme klimaudfordringer, \u00e6ndrede forbrugerkrav og ressourceknaphed, m\u00e5 bev\u00e6ge sig v\u00e6k fra Black Friday-metoden: &#8211; Men det er\u00a0<strong>sv\u00e6rt,<\/strong>\u00a0og m\u00e5ske findes der et kompromis?<\/p>\n<p>-Det er\u00a0<strong>sv\u00e6rt,<\/strong>\u00a0bl.a. fordi Black Friday i 2018 var en k\u00e6mpe succes. If\u00f8lge Dansk Erhverv, var der tale om en Dankort rekordoms\u00e6tning p\u00e5 2,11 milliarder kroner, hvilket gjorde dagen til den st\u00f8rste shoppingdag nogensinde i Danmark. Op til 30% af det \u00e5rlige detailsalg genereres mellem Black Friday og jul, og det er derfor ikke chokerende at mange virksomheder f\u00f8ler sig presset til at hoppe med p\u00e5 udsalgsb\u00f8lgen, for ellers kan dette blive deres d\u00f8d. Men hvor l\u00e6nge kan denne forretningsmodel, baseret p\u00e5 aggressive rabatter, v\u00e6re rentabel og b\u00e6redygtig for detailhandlere i sin nuv\u00e6rende form?<\/p>\n<h2 id=\"baeredygtighed-og-udviklingsmaal-synes-glemt\">B\u00e6redygtighed og udviklingsm\u00e5l synes glemt<\/h2>\n<p><a href=\"https:\/\/www.verdensmaalene.dk\/fakta\/verdensmaalene\" target=\"_blank\" rel=\"noopener\">FN\u2019s 17 Verdensm\u00e5l<\/a>, og her is\u00e6r udviklingsm\u00e5l nummer 12 (B\u00e6redygtig\u00a0forbrug og produktionsm\u00f8nstre), kan syne at v\u00e6re glemt lidt under Black Friday vildskaben. St\u00f8rstedelen af detailvirksomhederne i Danmark vil p\u00e5 fredag recitere mantraet \u201dk\u00f8b, k\u00f8b, k\u00f8b\u201d, til trods for mange detailm\u00e6rker i 2019 har gjort store fremskridt indenfor CSR og ressourceeffektivitet. Ideen bag Black Friday er klart en kontrast til SDG12 (Sustainable Development Goal), og ydermere til vores verden, der har sine planetariske gr\u00e6nser strakt helt ud.<\/p>\n<p>For ja. Black Friday er fedt &#8211; hvem vil i bund og grund ikke gerne spare penge? Som f\u00e6nomen giver Black Friday stof til eftertanke. Der er ingen tvivl om, at fredagsshoppingen kan g\u00f8res med en vis omtanke, og p\u00e5 \u00e9n og samme tid, er der (heldigvis) ogs\u00e5 detailvirksomheder, der sv\u00f8mmer mod tidevandet og fors\u00f8ger sig frem med en \u201dgr\u00f8nnere\u201d form for sort fredag. Dette g\u00e5r h\u00e5nd i h\u00e5nd med forretningsmodeller s\u00e5som post-ejerskab, delings\u00f8konomi og cirkul\u00e6r \u00f8konomi, vi ogs\u00e5 ser storme frem i vores samfund i dag.<\/p>\n<p>S\u00e5 rigtig god Black Friday og god tilbudsjagt til jer alle! Handl nu ansvarsfuldt, og lad ikke bare f\u00e6nomenet v\u00e6re et skjult \u201dv\u00e6rkt\u00f8j\u201d til et un\u00f8dvendigt overforbrug.<\/p>\n<h3 id=\"sdg-leadership\"><strong>SDG Leadership<\/strong><\/h3>\n<p>Hvis du er mere nysgerrig p\u00e5 de 17 verdensm\u00e5l og hvordan man inkorporerer de abstrakte m\u00e5ls\u00e6tninger til konkrete handlinger, kan du l\u00e6se mere om netv\u00e6rksgruppen <a href=\"https:\/\/egn.com\/dk\/netvaerk\/sdg-leadership\/\">SDG leadership<\/a>. Her har du muligheden for at g\u00f8re verdensm\u00e5lene til forretning i netv\u00e6rk med andre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VIRKSOMHEDER VERDEN OVER HAR F\u00c5ET EN NY AMBITION OM AT DRIVE VERDENEN I EN MERE ANSVARLIG OG B\u00c6REDYGTIG RETNING. HVOR DET TIDLIGERE HAR HANDLET OM AT V\u00c6RE BEDST I VERDEN, HANDLER DET NU OM AT V\u00c6RE BEDST FOR VERDEN. Dette blev bl.a. understreget, da 181 CEOs fra virksomheder som Apple, Coca-Cola, Dell og Amazon for<a href=\"https:\/\/egn.com\/dk\/black-friday-med-omtanke\/\">Forts\u00e6t med at l\u00e6se <span class=\"sr-only\">&#8220;Black Friday med omtanke&#8221;<\/span><\/a><\/p>\n","protected":false},"author":41,"featured_media":2417,"comment_status":"closed","ping_status":"open","sticky":false,"template":"insight-single.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[279],"tags":[],"class_list":["post-2415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-baeredygtighed"],"acf":[],"yoast_head":"<title>Black Friday med omtanke - EGN Danmark<\/title>\n<meta name=\"description\" content=\"Virksomheder verden over har f\u00e5et en ny ambition om at drive verdenen i en mere ansvarlig og b\u00e6redygtig retning \u2013 fra bedst i verden, til bedst for verden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/egn.com\/dk\/black-friday-med-omtanke\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday med omtanke\" \/>\n<meta property=\"og:description\" content=\"VIRKSOMHEDER VERDEN OVER HAR F\u00c5ET EN NY AMBITION OM AT DRIVE VERDENEN I EN MERE ANSVARLIG OG B\u00c6REDYGTIG RETNING. 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