{"id":2454,"date":"2020-01-24T12:09:50","date_gmt":"2020-01-24T11:09:50","guid":{"rendered":"https:\/\/egn.com\/dk\/?p=2454"},"modified":"2023-04-05T12:43:29","modified_gmt":"2023-04-05T10:43:29","slug":"hvorfor-er-det-sa-svaert-at-forudse-storrelsen-pa-nye-markeder","status":"publish","type":"post","link":"https:\/\/egn.com\/dk\/hvorfor-er-det-sa-svaert-at-forudse-storrelsen-pa-nye-markeder\/","title":{"rendered":"Hvorfor er det s\u00e5 sv\u00e6rt at forudse st\u00f8rrelsen p\u00e5 nye markeder?"},"content":{"rendered":"<p><strong>HVORFOR ER DET S\u00c5 SV\u00c6RT AT FORUDSE ST\u00d8RRELSEN OG SUCCESRATEN P\u00c5 ET NYT MARKED, OG HVORDAN UNDG\u00c5R VI HVERKEN AT UNDER- ELLER OVERVURDERE ET POTENTIELT NYT MARKED?\u00a0<\/strong><\/p>\n<p>Vi kender alle historien om hvordan Netflix dr\u00e6bte succesk\u00e6den Blcokbuster, ved at udfordre traditionel TV og DVD&#8217;er med f\u00e6nomenet\u00a0<em>online streaming<\/em>. Hver investeringsstrategi handler om en hel\u00a0essentiel egenskab &#8211; Nemlig evnen til hverken at under- eller overvurdere et nyt marked, men hvordan?<\/p>\n<p>Historien om Blockbusters d\u00f8d og om hvordan de kunne have k\u00f8bt\u00a0Netflix, da de fik muligheden for det, er et eksempel p\u00e5 hvordan undervurdering kan have fatale konsekvenser. Modsat undervurdering er overvurdering. Som historien om hvordan Eddie Lampert opk\u00f8bte den amerikanske varehusk\u00e6de Sears for mere end 7,5 milliarder for at ende\u00a0i konkurs et \u00e5rti senere.<\/p>\n<p>Kernen i undervurdering eller overvurdering er et par almindeling fejl, vi alle let kan beg\u00e5.\u00a0<a href=\"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/01\/Why-its-so-hard-to-predict-the-size-of-new-markets.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">L\u00e6s artiklen her<\/a>, og se hvordan du netop undg\u00e5r disse fejl.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HVORFOR ER DET S\u00c5 SV\u00c6RT AT FORUDSE ST\u00d8RRELSEN OG SUCCESRATEN P\u00c5 ET NYT MARKED, OG HVORDAN UNDG\u00c5R VI HVERKEN AT UNDER- ELLER OVERVURDERE ET POTENTIELT NYT MARKED?\u00a0 Vi kender alle historien om hvordan Netflix dr\u00e6bte succesk\u00e6den Blcokbuster, ved at udfordre traditionel TV og DVD&#8217;er med f\u00e6nomenet\u00a0online streaming. Hver investeringsstrategi handler om en hel\u00a0essentiel egenskab &#8211;<a href=\"https:\/\/egn.com\/dk\/hvorfor-er-det-sa-svaert-at-forudse-storrelsen-pa-nye-markeder\/\">Forts\u00e6t med at l\u00e6se <span class=\"sr-only\">&#8220;Hvorfor er det s\u00e5 sv\u00e6rt at forudse st\u00f8rrelsen p\u00e5 nye markeder?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":41,"featured_media":2637,"comment_status":"closed","ping_status":"open","sticky":false,"template":"insight-single.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[280],"tags":[],"class_list":["post-2454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-future-of-work"],"acf":[],"yoast_head":"<title>Hvorfor er det s\u00e5 sv\u00e6rt at forudse st\u00f8rrelsen p\u00e5 nye markeder?<\/title>\n<meta name=\"description\" content=\"Vi kender alle historien om hvordan Netflix dr\u00e6bte succesk\u00e6den Blcokbuster, ved at udfordre traditionel 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