{"id":2854,"date":"2020-01-28T13:17:38","date_gmt":"2020-01-28T12:17:38","guid":{"rendered":"https:\/\/egn.com\/dk\/?p=2854"},"modified":"2023-01-25T13:58:02","modified_gmt":"2023-01-25T12:58:02","slug":"storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling","status":"publish","type":"post","link":"https:\/\/egn.com\/dk\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\/","title":{"rendered":"Storytelleren: Lad kunderne v\u00e6re heltene i din fort\u00e6lling"},"content":{"rendered":"<p><strong>HOS MICROSOFT HAR MAN I \u00c5REVIS BRUGT STORYTELLING TIL AT FORMIDLE BUDSKABER GENNEM KUNDERNE. FOR DE ER HELTENE I DEN GODE FORT\u00c6LLING, SIGER HELLE ROSENDAHL, STORYTELLER OG SENIOR COMMUNICATIONS ADVISOR HOS\u00a0IT-GIGANTEN.<\/strong><\/p>\n<p>I dag er storytelling et vigtigt kommunikationsredskab for virksomheder. Ikke mindst i amerikanske Microsoft, hvor man har brugt det i mange \u00e5r.<\/p>\n<blockquote><p>Egentlig er storytelling jo bare essensen af konstruktiv kommunikation.<\/p><\/blockquote>\n<p>I den danske afdeling har Senior Communications Advisor Helle Rosendahl nu ogs\u00e5 f\u00e5et titlen af Storyteller. Hendes job er at fort\u00e6lle de gode historier om Microsoft \u2013 gennem kunderne.<\/p>\n<p>\u201dStorytelling er en ny m\u00e5de at itales\u00e6tte historiefort\u00e6llingen p\u00e5. Men egentlig er storytelling jo bare essensen af konstruktiv kommunikation,\u201d fort\u00e6ller Helle Rosendahl:<\/p>\n<p>\u201dI Microsoft arbejder vi med storytelling\u00a0ud fra en overordnet strategi, og vi opfordrer medarbejderne til at finde deres egne fort\u00e6llinger, som de kan bruge i deres arbejde med kunderne. Vi arbejder med et omr\u00e5de, der ofte kan v\u00e6re sv\u00e6rt at forklare, men ved hj\u00e6lp af storytelling, bliver det nemt at forst\u00e5.\u201d<\/p>\n<p><strong>Fra onlinesikkerhed til nabohj\u00e6lp<\/strong><br \/>\nEt eksempel kan v\u00e6re onlinesikkerhed. Vi ved alle sammen, at vi har brug for det, men har sv\u00e6rt ved at forst\u00e5 begrebet i sin helhed. Bliver computeren i stedet beskrevet som et hus, der skal beskyttes mod indbrud, bliver det mere spiseligt.<\/p>\n<p>\u201dN\u00e5r du er ude at rejse, synes du, at det er rart, at naboerne holder \u00f8je med dit hjem. Samme f\u00f8lelse skal du f\u00e5, n\u00e5r du t\u00e6nker onlinesikkerhed,\u201d forklarer Helle Rosendahl og uddyber:<\/p>\n<p><a href=\"https:\/\/www.egn.dk\/indsigt\/kunstig-intelligens-smager-pa-fremtidens-ol\">L\u00e6s ogs\u00e5:\u00a0Kunstig intelligens smager p\u00e5 fremtidens \u00f8l<\/a><\/p>\n<p>\u201dDen historie fort\u00e6ller vi ved, at Microsoft tilbyder online nabohj\u00e6lp, hvor vi holder \u00f8je med en masse data fra mange computere. Sker der noget uforudset, alts\u00e5 beg\u00e5r en hacker indbrud, kan vi g\u00e5 ind og mindske skaden.\u201d<\/p>\n<p><strong>Tr\u00e6d i baggrunden<\/strong><br \/>\nIf\u00f8lge Helle Rosendahl er storytelling et fantastisk redskab til at g\u00f8re komplicerede emner forst\u00e5elige. Som virksomhed kan storytelling selvf\u00f8lgelig bruges til at fort\u00e6lle, hvad man er lykkedes med.<\/p>\n<p>Det, der virkelig batter, er dog at lade andre fort\u00e6lle, hvordan de bruger dit produkt.<\/p>\n<p>\u201dMeget i dag handler om digitalisering, og derfor arbejder vi med \u201dhero cases\u201d, hvor vores helte er vores kunder. Vi lader dem fort\u00e6lle historien om, hvordan de har brugt et digitaliseringsredskab eller er g\u00e5et igennem en digital transformation ved hj\u00e6lp af vores produkter,\u201d forklarer Helle Rosendahl og forts\u00e6tter:<\/p>\n<p>\u201dVores teknologi er egentlig omdrejningspunktet i historien, men vi tr\u00e6der helt i baggrunden. I stedet lader vi brugernes historie underbygge os. Det er forskellen mellem reklame og storytelling \u2013 vi vil have, at modtageren skal kunne spejle sig i fort\u00e6llingen, og derfor er kunden vores helt.\u201d<\/p>\n<p><strong>Medarbejderne skal trykteste<\/strong><br \/>\nN\u00e5r Helle Rosendahl og kommunikationsafdelingen arbejder med en given fort\u00e6lling, bruger de den overordnede strategi og tager derefter et konkret produkt, som de s\u00e5 bygger ovenp\u00e5.<\/p>\n<p>L\u00f8bende tryktestes fort\u00e6llingen hos medarbejderne, s\u00e5 de ogs\u00e5 kan komme med deres feedback.<\/p>\n<p><a href=\"https:\/\/egn.com\/dk\/insights\/eske-willerslev-fortaellingen-er-et-vigtigt-ledelsesgreb\/\" target=\"_blank\" rel=\"noopener noreferrer\">L\u00e6s ogs\u00e5:\u00a0Eske Willerslev: Fort\u00e6llingen er et vigtigt ledelsesgreb<\/a><\/p>\n<p>\u201dDet er helt afg\u00f8rende, at fort\u00e6llingen vendes med medarbejderne, for det er dem, som skal tage den ud i verden. Derfor er det ogs\u00e5 vigtigt at t\u00e6nke i forskellige platforme \u2013 for folk l\u00e6rer forskelligt,\u201d siger Helle Rosendahl:<\/p>\n<p>\u201dFor nogen virker det m\u00e5ske med noget l\u00e6sestof, for andre er det en powerpoint eller video. Det er en del af forankringen at formidle p\u00e5 forskellig vis, og derfor giver vi ogs\u00e5 medarbejderne plads til at komme med deres eget touch \u2013 lade dem t\u00e6nke over fort\u00e6llingen, og hvordan de kan bruge det p\u00e5 netop deres kunder eller m\u00e5lgruppe.\u201d<\/p>\n<p><strong>Find autenticiteten frem<\/strong><br \/>\nEn faldgrube, som Helle Rosendahl ser, er, at storytelling-mindsettet kan risikere at blive for \u201dfixed\u201d.<\/p>\n<blockquote><p>Det er rigtig vigtigt at finde autenticiteten frem i virksomheden, hos lederen og medarbejderne, der skal b\u00e6re fort\u00e6llingen.<\/p><\/blockquote>\n<p>For selv om du i udgangspunktet er kreativ og har ja-hatten p\u00e5, kan du blive s\u00e5 fikseret p\u00e5 \u00e9n historie, at det er sv\u00e6rt at se skoven for bare tr\u00e6er \u2013 og dermed risikerer du, at fort\u00e6llingen bliver kunstig.<\/p>\n<p>\u201dDet er rigtig vigtigt at finde autenticiteten frem i virksomheden, hos lederen og medarbejderne, der skal b\u00e6re fort\u00e6llingen. Man skal ikke v\u00e6re bange for ogs\u00e5 at tale om fejltagelser og de sk\u00e6ve ting, for det er en del af det, der giver autenticitet, og som f\u00e5r historien til at forankre sig,\u201d siger Helle Rosendahl:<\/p>\n<p>\u201dSelvf\u00f8lgelig skal du finde den gode og inspirerende historie, som folk har lyst til at fort\u00e6lle videre, men som i et godt eventyr skal der jo ogs\u00e5 v\u00e6re udfordringer, helten skal l\u00f8se. S\u00e5 du skal ikke v\u00e6re bange for at fort\u00e6lle om de sv\u00e6re ting \u2013 det virker modigt og f\u00e5r folk til at tro p\u00e5 det, du siger.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HOS MICROSOFT HAR MAN I \u00c5REVIS BRUGT STORYTELLING TIL AT FORMIDLE BUDSKABER GENNEM KUNDERNE. FOR DE ER HELTENE I DEN GODE FORT\u00c6LLING, SIGER HELLE ROSENDAHL, STORYTELLER OG SENIOR COMMUNICATIONS ADVISOR HOS\u00a0IT-GIGANTEN. I dag er storytelling et vigtigt kommunikationsredskab for virksomheder. Ikke mindst i amerikanske Microsoft, hvor man har brugt det i mange \u00e5r. Egentlig er<a href=\"https:\/\/egn.com\/dk\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\/\">Forts\u00e6t med at l\u00e6se <span class=\"sr-only\">&#8220;Storytelleren: Lad kunderne v\u00e6re heltene i din fort\u00e6lling&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":2856,"comment_status":"closed","ping_status":"open","sticky":false,"template":"insight-single.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[277,3],"tags":[],"class_list":["post-2854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hr","category-insights"],"acf":[],"yoast_head":"<title>Storytelleren: Lad kunderne v\u00e6re heltene i din fort\u00e6lling<\/title>\n<meta name=\"description\" content=\"I dag er storytelling et vigtigt kommunikationsredskab for virksomheder. Ikke mindst i amerikanske Microsoft, hvor man har brugt det i mange \u00e5r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/egn.com\/dk\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelleren: Lad kunderne v\u00e6re heltene i din fort\u00e6lling\" \/>\n<meta property=\"og:description\" content=\"HOS MICROSOFT HAR MAN I \u00c5REVIS BRUGT STORYTELLING TIL AT FORMIDLE BUDSKABER GENNEM KUNDERNE. FOR DE ER HELTENE I DEN GODE FORT\u00c6LLING, SIGER HELLE\" \/>\n<meta property=\"og:url\" content=\"https:\/\/egn.com\/dk\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\/\" \/>\n<meta property=\"og:site_name\" content=\"EGN Danmark\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EGNdanmark\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-28T12:17:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-25T12:58:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/01\/Helle-Microsoft_med_fotograf-Kasper-Kj\u00f8ller.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1090\" \/>\n\t<meta property=\"og:image:height\" content=\"545\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"stinepedersen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EGNdanmark\" \/>\n<meta name=\"twitter:site\" content=\"@EGNdanmark\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"stinepedersen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\\\/\"},\"author\":{\"name\":\"stinepedersen\",\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/#\\\/schema\\\/person\\\/9c08f0b773d24648379d33dcae85a3af\"},\"headline\":\"Storytelleren: Lad kunderne v\u00e6re heltene i din fort\u00e6lling\",\"datePublished\":\"2020-01-28T12:17:38+00:00\",\"dateModified\":\"2023-01-25T12:58:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\\\/\"},\"wordCount\":839,\"publisher\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/egn.com\\\/dk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/01\\\/Helle-Microsoft_med_fotograf-Kasper-Kj\u00f8ller.jpg\",\"articleSection\":[\"HR\",\"Insights\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\\\/\",\"url\":\"https:\\\/\\\/egn.com\\\/dk\\\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\\\/\",\"name\":\"Storytelleren: Lad kunderne v\u00e6re heltene i din fort\u00e6lling\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/egn.com\\\/dk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/01\\\/Helle-Microsoft_med_fotograf-Kasper-Kj\u00f8ller.jpg\",\"datePublished\":\"2020-01-28T12:17:38+00:00\",\"dateModified\":\"2023-01-25T12:58:02+00:00\",\"description\":\"I dag er storytelling et vigtigt kommunikationsredskab for virksomheder. Ikke mindst i amerikanske Microsoft, hvor man har brugt det i mange \u00e5r.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/egn.com\\\/dk\\\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\\\/#primaryimage\",\"url\":\"https:\\\/\\\/egn.com\\\/dk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/01\\\/Helle-Microsoft_med_fotograf-Kasper-Kj\u00f8ller.jpg\",\"contentUrl\":\"https:\\\/\\\/egn.com\\\/dk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/01\\\/Helle-Microsoft_med_fotograf-Kasper-Kj\u00f8ller.jpg\",\"width\":1090,\"height\":545,\"caption\":\"Billede af Helle der sidder i en stol\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Forside\",\"item\":\"https:\\\/\\\/egn.com\\\/dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Storytelleren: Lad kunderne v\u00e6re helten&hellip;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/#website\",\"url\":\"https:\\\/\\\/egn.com\\\/dk\\\/\",\"name\":\"EGN Danmark\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/egn.com\\\/dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/#organization\",\"name\":\"EGN Denmark\",\"url\":\"https:\\\/\\\/egn.com\\\/dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/egn.com\\\/dk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/02\\\/EGN.png\",\"contentUrl\":\"https:\\\/\\\/egn.com\\\/dk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/02\\\/EGN.png\",\"width\":2185,\"height\":699,\"caption\":\"EGN Denmark\"},\"image\":{\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/EGNdanmark\",\"https:\\\/\\\/x.com\\\/EGNdanmark\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/209484\",\"https:\\\/\\\/da.wikipedia.org\\\/wiki\\\/EGN_Danmark\"],\"description\":\"Vi skaber personlig, faglig og forretningsm\u00e6ssig v\u00e6rdi gennem fortrolige netv\u00e6rk. Siden 1992 har EGN (Executives'\u200b Global Network) tilbudt skr\u00e6ddersyede netv\u00e6rksgrupper for ledere og specialister.\",\"email\":\"info.dk@egn.com\",\"telephone\":\"+45 63 21 40 00\",\"vatID\":\"24208370\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/egn.com\\\/dk\\\/#\\\/schema\\\/person\\\/9c08f0b773d24648379d33dcae85a3af\",\"name\":\"stinepedersen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ddc5a854440b320c756aad510b8e16406e4d425f85f5c712baddd270e3ed3ff3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ddc5a854440b320c756aad510b8e16406e4d425f85f5c712baddd270e3ed3ff3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ddc5a854440b320c756aad510b8e16406e4d425f85f5c712baddd270e3ed3ff3?s=96&d=mm&r=g\",\"caption\":\"stinepedersen\"}}]}<\/script>","yoast_head_json":{"title":"Storytelleren: Lad kunderne v\u00e6re heltene i din fort\u00e6lling","description":"I dag er storytelling et vigtigt kommunikationsredskab for virksomheder. Ikke mindst i amerikanske Microsoft, hvor man har brugt det i mange \u00e5r.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/egn.com\/dk\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\/","og_locale":"da_DK","og_type":"article","og_title":"Storytelleren: Lad kunderne v\u00e6re heltene i din fort\u00e6lling","og_description":"HOS MICROSOFT HAR MAN I \u00c5REVIS BRUGT STORYTELLING TIL AT FORMIDLE BUDSKABER GENNEM KUNDERNE. FOR DE ER HELTENE I DEN GODE FORT\u00c6LLING, SIGER HELLE","og_url":"https:\/\/egn.com\/dk\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\/","og_site_name":"EGN Danmark","article_publisher":"https:\/\/www.facebook.com\/EGNdanmark","article_published_time":"2020-01-28T12:17:38+00:00","article_modified_time":"2023-01-25T12:58:02+00:00","og_image":[{"width":1090,"height":545,"url":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/01\/Helle-Microsoft_med_fotograf-Kasper-Kj\u00f8ller.jpg","type":"image\/jpeg"}],"author":"stinepedersen","twitter_card":"summary_large_image","twitter_creator":"@EGNdanmark","twitter_site":"@EGNdanmark","twitter_misc":{"Skrevet af":"stinepedersen","Estimeret l\u00e6setid":"4 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/egn.com\/dk\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\/#article","isPartOf":{"@id":"https:\/\/egn.com\/dk\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\/"},"author":{"name":"stinepedersen","@id":"https:\/\/egn.com\/dk\/#\/schema\/person\/9c08f0b773d24648379d33dcae85a3af"},"headline":"Storytelleren: Lad kunderne v\u00e6re heltene i din fort\u00e6lling","datePublished":"2020-01-28T12:17:38+00:00","dateModified":"2023-01-25T12:58:02+00:00","mainEntityOfPage":{"@id":"https:\/\/egn.com\/dk\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\/"},"wordCount":839,"publisher":{"@id":"https:\/\/egn.com\/dk\/#organization"},"image":{"@id":"https:\/\/egn.com\/dk\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\/#primaryimage"},"thumbnailUrl":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/01\/Helle-Microsoft_med_fotograf-Kasper-Kj\u00f8ller.jpg","articleSection":["HR","Insights"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/egn.com\/dk\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\/","url":"https:\/\/egn.com\/dk\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\/","name":"Storytelleren: Lad kunderne v\u00e6re heltene i din fort\u00e6lling","isPartOf":{"@id":"https:\/\/egn.com\/dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/egn.com\/dk\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\/#primaryimage"},"image":{"@id":"https:\/\/egn.com\/dk\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\/#primaryimage"},"thumbnailUrl":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/01\/Helle-Microsoft_med_fotograf-Kasper-Kj\u00f8ller.jpg","datePublished":"2020-01-28T12:17:38+00:00","dateModified":"2023-01-25T12:58:02+00:00","description":"I dag er storytelling et vigtigt kommunikationsredskab for virksomheder. Ikke mindst i amerikanske Microsoft, hvor man har brugt det i mange \u00e5r.","breadcrumb":{"@id":"https:\/\/egn.com\/dk\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/egn.com\/dk\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/egn.com\/dk\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\/#primaryimage","url":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/01\/Helle-Microsoft_med_fotograf-Kasper-Kj\u00f8ller.jpg","contentUrl":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/01\/Helle-Microsoft_med_fotograf-Kasper-Kj\u00f8ller.jpg","width":1090,"height":545,"caption":"Billede af Helle der sidder i en stol"},{"@type":"BreadcrumbList","@id":"https:\/\/egn.com\/dk\/storytelleren-lad-kunderne-vaere-heltene-i-din-fortaelling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Forside","item":"https:\/\/egn.com\/dk\/"},{"@type":"ListItem","position":2,"name":"Storytelleren: Lad kunderne v\u00e6re helten&hellip;"}]},{"@type":"WebSite","@id":"https:\/\/egn.com\/dk\/#website","url":"https:\/\/egn.com\/dk\/","name":"EGN Danmark","description":"","publisher":{"@id":"https:\/\/egn.com\/dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/egn.com\/dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/egn.com\/dk\/#organization","name":"EGN Denmark","url":"https:\/\/egn.com\/dk\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/egn.com\/dk\/#\/schema\/logo\/image\/","url":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2026\/02\/EGN.png","contentUrl":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2026\/02\/EGN.png","width":2185,"height":699,"caption":"EGN Denmark"},"image":{"@id":"https:\/\/egn.com\/dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/EGNdanmark","https:\/\/x.com\/EGNdanmark","https:\/\/www.linkedin.com\/company\/209484","https:\/\/da.wikipedia.org\/wiki\/EGN_Danmark"],"description":"Vi skaber personlig, faglig og forretningsm\u00e6ssig v\u00e6rdi gennem fortrolige netv\u00e6rk. Siden 1992 har EGN (Executives'\u200b Global Network) tilbudt skr\u00e6ddersyede netv\u00e6rksgrupper for ledere og specialister.","email":"info.dk@egn.com","telephone":"+45 63 21 40 00","vatID":"24208370"},{"@type":"Person","@id":"https:\/\/egn.com\/dk\/#\/schema\/person\/9c08f0b773d24648379d33dcae85a3af","name":"stinepedersen","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/ddc5a854440b320c756aad510b8e16406e4d425f85f5c712baddd270e3ed3ff3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ddc5a854440b320c756aad510b8e16406e4d425f85f5c712baddd270e3ed3ff3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ddc5a854440b320c756aad510b8e16406e4d425f85f5c712baddd270e3ed3ff3?s=96&d=mm&r=g","caption":"stinepedersen"}}]}},"_links":{"self":[{"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/posts\/2854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/comments?post=2854"}],"version-history":[{"count":1,"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/posts\/2854\/revisions"}],"predecessor-version":[{"id":25533,"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/posts\/2854\/revisions\/25533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/media\/2856"}],"wp:attachment":[{"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/media?parent=2854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/categories?post=2854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/tags?post=2854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}