{"id":2923,"date":"2020-01-28T15:13:50","date_gmt":"2020-01-28T14:13:50","guid":{"rendered":"https:\/\/egn.com\/dk\/?p=2923"},"modified":"2023-04-05T12:41:12","modified_gmt":"2023-04-05T10:41:12","slug":"fremtiden-er-her-nu-men-taenk-dig-om-inden-du-digitaliserer","status":"publish","type":"post","link":"https:\/\/egn.com\/dk\/fremtiden-er-her-nu-men-taenk-dig-om-inden-du-digitaliserer\/","title":{"rendered":"Fremtiden er her nu: Men t\u00e6nk dig om, inden du digitaliserer"},"content":{"rendered":"

DEN DIGITALE REVOLUTION ER BEGYNDT, OG DEN VIL OMV\u00c6LTE OS I EN S\u00c5DAN GRAD, AT DET VIL OVERG\u00c5 DEN INDUSTRIELLE REVOLUTION. FORST\u00c5R VIRKSOMHEDERNE\u00a0AT UDNYTTE DIGITALISERINGEN, ER DER MASSER AF FORDELE OG HJ\u00c6LP I VENTE.<\/strong><\/p>\n

Der findes nok skr\u00e6mmeeksempler p\u00e5 virksomheder, som overs\u00e5 truslen fra cyberspace:\u00a0Kodak. Blockbuster. PostNord.<\/p>\n

De seneste \u00e5r er den digitale omstilling g\u00e5et hurtigt, og mens nogle virksomheder s\u00e5som BMW har form\u00e5et at f\u00f8lge med udviklingen, har andre komplet misset den – med fatale f\u00f8lger.<\/p>\n

Lektor\u00a0Alexander Richter<\/a>\u00a0er leder af I4L (Innovation for Leadership, red.) p\u00e5 ITU,\u00a0et projekt st\u00f8ttet af\u00a0Industriens Fond,\u00a0samt forskningsleder for afdelingen for Digital Work Design p\u00e5 universitetet i Z\u00fcrich. Siden 2007 har han forsket i virksomheders digitale transformation og studeret, hvad der virker – og hvad der absolut ikke g\u00f8r.<\/p>\n

\"\"<\/p>\n

Alexander Richter leder I4L, et fondst\u00f8ttet projekt, der skal inspirere ledere og give dem et overblik over specifikke metoder og v\u00e6rkt\u00f8jer til at udnytte digitaliseringens muligheder. Foto: PR-foto.<\/em><\/p>\n

\u201cBilfabrikanter s\u00e5som BMW har haft sv\u00e6rt ved at forudse, hvad der ville ske med bilsalget. Men da salget stagnerede, fordi den unge generation kun var interesseret i at blive transporteret – ikke i at eje en bil – blev de n\u00f8dt til at reagere,\u201d forklarer Alexander Richter og forts\u00e6tter:<\/p>\n

“Derfor har de skiftet kurs og arbejder nu med mobilitet fremfor produktion og bruger it-specialister til at udvikle topmoderne systemer, der kan afl\u00e6se forbrugernes behov\u201d.<\/p>\n

De k\u00f8benhavnske dele-elbiler DriveNow er if\u00f8lge Alexander Richter\u00a0et godt eksempel p\u00e5 dette.<\/p>\n

Hvad skal vi bruge det til?<\/strong>
\nIf\u00f8lge den tyske forsker er det derfor afg\u00f8rende, at ledere omstiller sig mentalt til den digitale transformation. I processen skal de stille sig selv sp\u00f8rgsm\u00e5let: Hvad er vi bedst til?<\/p>\n

Og f\u00f8rst n\u00e5r man har svaret, skal man indt\u00e6nke it.<\/p>\n

Omstillingen g\u00e5r hurtigt, men ikke s\u00e5 hurtigt, at man ikke kan tage et skridt ad gangen og t\u00e6nke over, hvorfor man tager de skridt.<\/p><\/blockquote>\n

En af de helt store tendenser, som lige nu fylder i mange virksomheder er\u00a0Internet of Things (IoT, red.). Teknologien \u00e5bner op for nye muligheder til eksempelvis dataindsamling og vidensdeling, men skal det reelt give v\u00e6rdi i virksomheden, b\u00f8r ledere g\u00f8re sig klart, hvordan den indsamlede data og viden skal bruges.<\/p>\n

\u201cLederen skal se p\u00e5 kulturen i virksomheden. Det bliver for overv\u00e6ldende, hvis man bare implementerer IoT alle egne vegne og digitaliserer i et v\u00e6k. Omstillingen g\u00e5r hurtigt, men ikke s\u00e5 hurtigt, at man ikke kan tage et skridt ad gangen og t\u00e6nke over, hvorfor man tager de skridt,\u201d siger Alexander Richter:<\/p>\n

\u201cBrugervenlighed skal v\u00e6re det prim\u00e6re fokus, hvorfor det ogs\u00e5 kan v\u00e6re n\u00f8dvendigt at luge ud i systemer. Og s\u00e5 skal man t\u00e6nke sikkerhed ind, s\u00e5 dataen er beskyttet.\u201d<\/p>\n

Et intelligent whiteboard<\/strong>
\nInnovationschef i IBM\u2019s Watson IoT-division,\u00a0Anders Quitzau<\/a>, arbejder med at implementere \u2019kognitiv\u2019\u00a0 IoT til virksomheder, som platform for nye forretningsmodeller.<\/p>\n

If\u00f8lge ham er det afg\u00f8rende, at ledere b\u00e5de ser p\u00e5, hvorvidt forretningsmodellen er holdbar, om den skaber kundefordele \u2013 og man t\u00e6nker data og anvendelsen af IoT ind fra starten.<\/p>\n

For selv om der ofte s\u00e6ttes lighedstegn mellem IoT og automatisering, kan teknologien faktisk ogs\u00e5 bruges til samarbejde. Et godt eksempel er kopimaskinefabrikanten Ricoh, hvis topprodukt idag\u00a0er et whiteboard med integreret Watson IoT.<\/p>\n

\"\"<\/p>\n

Anders Quitzau er Innovationschef hos IBM Danmark med s\u00e6rligt fokus p\u00e5 mulighederne inden for IoT, Internet of Things, og AI, kunstig intelligens – eller det, man hos IBM kalder Kognitive Systemer. Foto: PR-foto.<\/em><\/p>\n

\u201cLad os sige, at du skal have et onlinem\u00f8de med en samarbejdspartner i Japan. N\u00e5r du skriver noget p\u00e5 engelsk, overs\u00e6ttes det til japansk p\u00e5 samarbejdspartnerens whiteboard og tager samtidig referat,\u201d siger Anders Quitzau:<\/p>\n

\u201cOg p\u00e5 sigt kan deres whiteboards blive indgangsportalen til virksomhedens tal og andre eksterne fakta.\u201d<\/p>\n

Ekspertens r\u00e5d: start i det sm\u00e5 og skaler op<\/strong>
\nEt andet godt eksempel er elevatorfabrikanten KONE. Fremfor blot at producere og installere elevatorer og rulletrapper, ser de nu sig selv som en People Moving Service, hvor de ved hj\u00e6lp af IoT kan forudse, n\u00e5r en elevator er ved at g\u00e5 i stykker – og reparere den i tide.<\/p>\n

Ja, visse funktioner overfl\u00f8digg\u00f8res – men ofte er det rutinepr\u00e6gede opgaver, hvor medarbejdernes evner kan bruges et mere sp\u00e6ndende sted.<\/p><\/blockquote>\n

Dermed kan KONE\u2019s forretning transformeres til en ny forretningsmodel baseret p\u00e5 at levere \u2019people moving\u2019 som en service.<\/p>\n

\u201cLigesom teknologien har hjulpet os med at l\u00f8fte tunge ting, kan IoT og kognitiv intelligens (ogs\u00e5 kaldet kunstig intelligent, red.) give os adgang til viden og hj\u00e6lpe os med at bruge den. IoT, robotics og kognitiv computing skal ses som hj\u00e6lperedskaber. Ja, visse funktioner overfl\u00f8digg\u00f8res – men ofte er det rutinepr\u00e6gede opgaver, hvor medarbejdernes evner kan bruges et mere sp\u00e6ndende sted,” siger Anders Quitzau.<\/p>\n

Hans r\u00e5d til de virksomheder, der st\u00e5r foran den digitale omstilling, er klar:<\/p>\n

\u201cStart\u00a0i det sm\u00e5 og s\u00f8rg for, at systemerne kan skaleres op. P\u00e5 den m\u00e5de kan man f\u00f8lge med udviklingen, f\u00e5 medarbejderne med og samtidig holde et fornuftigt tempo og \u00f8konomi.\u201d<\/p>\n

L\u00e6s ogs\u00e5: Fem\u00a0gode r\u00e5d: Det skal du overveje, f\u00f8r du implementerer IoT<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

DEN DIGITALE REVOLUTION ER BEGYNDT, OG DEN VIL OMV\u00c6LTE OS I EN S\u00c5DAN GRAD, AT DET VIL OVERG\u00c5 DEN INDUSTRIELLE REVOLUTION. FORST\u00c5R VIRKSOMHEDERNE\u00a0AT UDNYTTE DIGITALISERINGEN, ER DER MASSER AF FORDELE OG HJ\u00c6LP I VENTE. Der findes nok skr\u00e6mmeeksempler p\u00e5 virksomheder, som overs\u00e5 truslen fra cyberspace:\u00a0Kodak. Blockbuster. PostNord. De seneste \u00e5r er den digitale omstilling g\u00e5etForts\u00e6t med at l\u00e6se “Fremtiden er her nu: Men t\u00e6nk dig om, inden du digitaliserer”<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":2924,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[280],"tags":[],"class_list":["post-2923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-future-of-work"],"acf":[],"yoast_head":"Fremtiden er her nu: Men t\u00e6nk dig om, inden du digitaliserer<\/title>\n<meta name=\"description\" content=\"den digitale revolution er begyndt, og den vil omv\u00e6lte os i en s\u00e5dan grad, at det vil overg\u00e5 den industrielle revolution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/egn.com\/dk\/fremtiden-er-her-nu-men-taenk-dig-om-inden-du-digitaliserer\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fremtiden er her nu: Men t\u00e6nk dig om, inden du digitaliserer\" \/>\n<meta property=\"og:description\" content=\"DEN DIGITALE REVOLUTION ER BEGYNDT, OG DEN VIL OMV\u00c6LTE OS I EN S\u00c5DAN GRAD, AT DET VIL OVERG\u00c5 DEN INDUSTRIELLE REVOLUTION. 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