Big Little Legends

- How Everyday Leaders Build Irresistible Brands

Sign up here:


About the webinar

Join us for EGN Global live webinar on February 22 at 9-10.00 CET

Meet Gair Maxwell an internationally recognized, best-selling Author, Keynote speaker and Brand Strategist.

Have you ever wondered why certain brands become larger-than-life icons, attracting hordes of customers, effortlessly attracting top-tier talent, dominating their category while building a solid, sustainable future? What if a profoundly simple yet powerful idea could inspire any organization, big or small, to stand out as an undisputed, unrivalled ”Category of One” with a magnetically irresistible brand identity?

Mona Lisa, Las Vegas, and Seattle fish market

Embark on an experiential journey with internationally recognized Author and Speaker Gair Maxwell into timeless and universal principles that create BIG LITTLE LEGENDS. What are the invisible, intangible forces at the Louvre that inspire 10 million people a year to take selfies in front of one painting in particular? Could that same gravitational pull explain why more than 4,000 people line up daily at a Las Vegas second-hand store or attract swarms of customers to a Seattle fish market? Is there a centuries-old secret – regardless of industry or category – to create a brand reputation that sets it apart as a top-of-mind juggernaut in your competitive space?

Brand Voice

In today’s hyper-competitive, overcrowded, noisy markets, it’s more important than ever to substantially differentiate yourself from the competition. BIG LITTLE LEGENDS challenges conventional marketing wisdom and dares to venture on a different path. As a leader only you know how much your Brand Voice stands apart from all other players in your category. Only you know if you are perceived as a an immediately identifiable rock as opposed to just another grain of sand.

In this Leadership-Oriented program, you will discover:

  1. WHY there is a new sense of urgency for organizations to challenge traditional notions of how long-term brand-building works; why it’s futile to try and build a Reputation without first having a highly distinctive and instantly recognizable Identity.
  2. HOW the ancient art of storytelling is vital to establish Brand Differentiation and how it defines mission and purpose while aligning your team and creating emotional connections with your customer.
  3. WHAT digital platforms are mission-critical to connect with audiences in a more engaging and organic way, while opening the door for customers to spread your unique message.
  4. WHY daily, consistent steps are crucial to establishing long-term Brand Equity and assuring sustainable growth.
  5. THE four common leadership qualities required to create a legend.


You will quickly discover you don’t need to be a huge company with massive marketing budgets like Procter & Gamble, NIKE or Coca-Cola to have a huge impact with your brand.


About Gair Maxwell

Gair Maxwell is an internationally recognized, best-selling Author, Keynote Speaker and Brand Strategist. His original, market-tested ideas have inspired some companies to grow 15-30 TIMES while creating an irresistible “Category of One”. Recognized as a Vistage Top Performer and “Speaker of the Year” by TEC Canada, he is also a fully accredited Tennessee Squire, a loyal fan of the Pittsburgh Steelers since 1972 and a 4-Time Runner-up on the prestigious M.G.A. Golf Tour.  

Gair’s riveting keynote presentations and hands-on workshops are packed with real-life stories supported by decades of in-the-trenches business experience. Event planners rave about his innate gift for simplifying complex ideas into easily digestible bites that any audience member can implement right away. Described as a “shock stick of energy”, Gair has worked with some of the world’s most dynamic organizations, including the Apple Specialist Marketing Group, Caterpillar, NAPA, Leo Burnett (Taiwan), Virginia Tech and others, while sharing conference stages with business icons such as Richard Branson and Gene Simmons. He delivers approximately 90-100 presentations annually and his professional accomplishments include:

  • Awarded “Speaker of the Year” by TEC Canada in 2012.
  • Named Vistage ”Top Performer” 2021 & 2022.
  • Upwards of 700+ appearances with TEC, TEC Australia, Vistage UK and Vistage International.
  • Best-selling author of BIG LITTLE LEGENDSHow Everyday Leaders Build Irresistible Brands ( / Audible)
  • Podcast Host: “The Leadership Standard” w/ TEC Canada


We point out that only EGN members subsequently have access to the webinar materials: recording and associated hand-outs.

TwitterLinkedInFacebookCopy Link