Unlocking AI for Next-Generation Communication

Sign up here:

26.01.2023
10:00
Free
Webinar
26.01.2023
10:00
Free
Webinar

About the webinar

Join this online conference on November 27 at 9:00 – 15:45 CET with expert speakers from around the world.

Since the launch of ChatGPT last year, artificial intelligence (AI) has taken the world by storm.

To help you gain an understanding of the possibilities of this new technology and how AI is going to transform communication as a profession, EGN is proud to present ‘Unlocking AI for Next-Generation Communication’ – a free, full-day online conference with expert speakers from around the world.

We have invited seven presenters, each with their own unique take on AI, giving you a wide range of relevant cases or approaches to the topic to choose from.

The focus of the conference is communication, but several sessions are relevant for anyone interested in AI and ChatGPT.

You can pick the presentations most relevant to you and attend them live and watch the remainder on video replay later at your pleasure.

Or you can join us for the full day – the presentations are each 25 minutes of high energy + 10 minutes of Q&A, and we have included plenty of breaks to make it an enjoyable learning experience for everyone.

The event is free and open for anyone to sign up to – we hope you will join us!

Event Schedule

For detailed descriptions of each presentation please look further down the page.

Start time CETProgramSpeaker
09.00

Welcome and event program introduction

Jesper Andersen (host)

09.15

AI demystified: ChatGPT, LLMs and more

Konstantinos Karakostas

10.00

How are PR professionals using AI? And how should they use it?

Andrew Bruce Smith
10.45Break 
11.00

From excitement to expertise: Mastering ChatGPT with guided prompts and templates

Christina Rettig
11.45

From individual to enterprise solutions: Using in-house GPT applications for corporate communication

Alice Klitholm Duch
12.30Lunch break 
13.15

Exploring the impact of AI on the senior Public Relations role

Stephen Waddington

14.00

AI in PR measurement: Promise and perils

Maya Koleva
14.45Break 
15.00

Designing an innovation- and learning course for adopting, implementing, and embedding AI in the workflow

Martin Lassen-Vernal
15.40

Closing remarks

Jesper Andersen (host)
15.45

Conference ends

 

Times adjusted for time zones:

10:00 AM – 4.45 PM Helsinki time (EET)
3:00 PM – 9:45 PM Bangkok time (ICT)
4:00 PM – 10:45 PM Hong Kong time (HKT)
7:00 PM – 1:45 AM Sydney time (AEDT)
9:00 PM – 3:45 AM New Zealand time (NZDT)

We point out that only EGN members subsequently have access to the webinar materials: recording and associated hand-outs.