Unlocking AI for Next-Generation Communication

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About the webinar

Join this online conference on November 27 at 9:00 – 15:45 CET with expert speakers from around the world.

Since the launch of ChatGPT last year, artificial intelligence (AI) has taken the world by storm.

To help you gain an understanding of the possibilities of this new technology and how AI is going to transform communication as a profession, EGN is proud to present ‘Unlocking AI for Next-Generation Communication’ – a free, full-day online conference with expert speakers from around the world.

We have invited seven presenters, each with their own unique take on AI, giving you a wide range of relevant cases or approaches to the topic to choose from.

The focus of the conference is communication, but several sessions are relevant for anyone interested in AI and ChatGPT.

You can pick the presentations most relevant to you and attend them live and watch the remainder on video replay later at your pleasure.

Or you can join us for the full day – the presentations are each 25 minutes of high energy + 10 minutes of Q&A, and we have included plenty of breaks to make it an enjoyable learning experience for everyone.

The event is free and open for anyone to sign up to – we hope you will join us!

Event Schedule

For detailed descriptions of each presentation please look further down the page.

Start time CETProgramSpeaker

Welcome and event program introduction

Jesper Andersen (host)


AI demystified: ChatGPT, LLMs and more

Konstantinos Karakostas


How are PR professionals using AI? And how should they use it?

Andrew Bruce Smith

From excitement to expertise: Mastering ChatGPT with guided prompts and templates

Christina Rettig

From individual to enterprise solutions: Using in-house GPT applications for corporate communication

Alice Klitholm Duch
12.30Lunch break 

Exploring the impact of AI on the senior Public Relations role

Stephen Waddington


AI in PR measurement: Promise and perils

Maya Koleva

Designing an innovation- and learning course for adopting, implementing, and embedding AI in the workflow

Martin Lassen-Vernal

Closing remarks

Jesper Andersen (host)

Conference ends


Times adjusted for time zones:

10:00 AM – 4.45 PM Helsinki time (EET)
3:00 PM – 9:45 PM Bangkok time (ICT)
4:00 PM – 10:45 PM Hong Kong time (HKT)
7:00 PM – 1:45 AM Sydney time (AEDT)
9:00 PM – 3:45 AM New Zealand time (NZDT)

We point out that only EGN members subsequently have access to the webinar materials: recording and associated hand-outs.