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Join this online conference on November 27 at 9:00 – 15:45 CET with expert speakers from around the world.
Since the launch of ChatGPT last year, artificial intelligence (AI) has taken the world by storm.
To help you gain an understanding of the possibilities of this new technology and how AI is going to transform communication as a profession, EGN is proud to present ‘Unlocking AI for Next-Generation Communication’ – a free, full-day online conference with expert speakers from around the world.
We have invited seven presenters, each with their own unique take on AI, giving you a wide range of relevant cases or approaches to the topic to choose from.
The focus of the conference is communication, but several sessions are relevant for anyone interested in AI and ChatGPT.
You can pick the presentations most relevant to you and attend them live and watch the remainder on video replay later at your pleasure.
Or you can join us for the full day – the presentations are each 25 minutes of high energy + 10 minutes of Q&A, and we have included plenty of breaks to make it an enjoyable learning experience for everyone.
The event is free and open for anyone to sign up to – we hope you will join us!
Event Schedule
For detailed descriptions of each presentation please look further down the page.
| Start time CET | Program | Speaker |
| 09.00 | Jesper Andersen (host) | |
09.15 | Konstantinos Karakostas | |
10.00 | How are PR professionals using AI? And how should they use it? | Andrew Bruce Smith |
| 10.45 | Break | |
| 11.00 | From excitement to expertise: Mastering ChatGPT with guided prompts and templates | Christina Rettig |
| 11.45 | From individual to enterprise solutions: Using in-house GPT applications for corporate communication | Alice Klitholm Duch |
| 12.30 | Lunch break | |
| 13.15 | Exploring the impact of AI on the senior Public Relations role | Stephen Waddington |
14.00 | Maya Koleva | |
| 14.45 | Break | |
| 15.00 | Martin Lassen-Vernal | |
| 15.40 | Closing remarks | Jesper Andersen (host) |
| 15.45 | Conference ends |
Times adjusted for time zones:
10:00 AM – 4.45 PM Helsinki time (EET)
3:00 PM – 9:45 PM Bangkok time (ICT)
4:00 PM – 10:45 PM Hong Kong time (HKT)
7:00 PM – 1:45 AM Sydney time (AEDT)
9:00 PM – 3:45 AM New Zealand time (NZDT)