{"id":17989,"date":"2025-09-26T16:48:59","date_gmt":"2025-09-26T13:48:59","guid":{"rendered":"https:\/\/egn.com\/fi\/?post_type=network&#038;p=17989"},"modified":"2025-09-26T16:49:00","modified_gmt":"2025-09-26T13:49:00","slug":"markkinointijohto","status":"publish","type":"network","link":"https:\/\/egn.com\/fi\/kollegaryhmat\/ylin-johto\/markkinointijohto\/","title":{"rendered":"Markkinointijohto"},"content":{"rendered":"<section id=\"block_69d6979b9c102\" class=\"\">\r\n        <div class=\"container items-start lg:items-center flex-wrap lg:flex-nowrap gap-8 lg:gap-12 flex  py-12  flex-col-reverse lg:flex-row\">\r\n\r\n        <div class=\"content w-full lg:basis-1\/2\">\r\n            \r\n            <h3 class=\"text-4xl mt-2 tracking-tight leading-none font-medium \" class=\"text-4xl mt-2 tracking-tight leading-none font-medium \" id=\"uusinta-tietoa-ja-kaytannon-osaamista\">Uusinta tietoa ja k\u00e4yt\u00e4nn\u00f6n osaamista\u200b<\/h3><div class=\"prose prose-neutral text-slate-500 prose-a:text-sky-500 prose-ol prose-ul max-w-prose mt-4\"><p>Luottamuksellisen tiedon ja kokemusten jakaminen sek\u00e4 laadukkaan verkoston rakentaminen ovat kaikkien kollegaryhmiemme keski\u00f6ss\u00e4.rnrnUusimmat ideat, ratkaisut ja haasteet tuodaan esille ryhmiss\u00e4, ja ne tarjoavat erinomaiset mahdollisuudet henkil\u00f6kohtaiseen ja ammatilliseen kehittymiseen ja menestymiseen. Kollegaryhm\u00e4 s\u00e4\u00e4st\u00e4\u00e4 my\u00f6s arvokasta aikaa ja kalliita resursseja, sek\u00e4 tarjoaa ainutlaatuisen mahdollisuuden laajentaa ammatillista n\u00e4k\u00f6kulmaasi, mik\u00e4 tuo lis\u00e4arvoa organisaatiollesi.<\/p>\n<\/div>\r\n                        \r\n        <\/div>\r\n        <div class=\"image w-full lg:sticky lg:top-4 lg:basis-1\/2 overflow-hidden rounded-md bg-slate-50 p-8\">\r\n            <img decoding=\"async\" class=\"h-full w-full object-cover rounded-md aspect-[3\/2] lg:aspect-1\" src=\"https:\/\/egn.com\/fi\/wp-content\/uploads\/sites\/8\/2024\/12\/Markkinointi-1.webp\" alt=\"Uusinta tietoa ja k\u00e4yt\u00e4nn\u00f6n osaamista\u200b\">\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n<section id=\"block_69d6979b9df98\" class=\"\">\r\n        <div class=\"container items-start lg:items-center flex-wrap lg:flex-nowrap gap-8 lg:gap-12 flex  py-12  flex-col-reverse lg:flex-row-reverse\">\r\n\r\n        <div class=\"content w-full lg:basis-1\/2\">\r\n            \r\n            <h3 class=\"text-4xl mt-2 tracking-tight leading-none font-medium \" class=\"text-4xl mt-2 tracking-tight leading-none font-medium \" id=\"kenelle-ryhma-on-tarkoitettu\">Kenelle ryhm\u00e4 on tarkoitettu?<\/h3><div class=\"prose prose-neutral text-slate-500 prose-a:text-sky-500 prose-ol prose-ul max-w-prose mt-4\"><p>Markkinointijohdon kollegaryhm\u00e4n j\u00e4senill\u00e4 on pitk\u00e4 kokemus markkinointialalta, ja he vastaavat kokonaisvaltaisesta markkinoinnin pitk\u00e4n t\u00e4ht\u00e4imen suunnittelusta ja kehitt\u00e4misest\u00e4. Ryhm\u00e4n j\u00e4senet edustavat B2B- ja B2C-alan yrityksi\u00e4. Ryhm\u00e4 on aktiivinen ja tapaamisissa keskustellaan paljon markkinoinnin strategisesta suunnittelusta, markkinoinnin ja organisaation haasteista sek\u00e4 markkinoinnin johtamisesta.<\/p>\n<\/div>\r\n                        \r\n        <\/div>\r\n        <div class=\"image w-full lg:sticky lg:top-4 lg:basis-1\/2 overflow-hidden rounded-md bg-slate-50 p-8\">\r\n            <img decoding=\"async\" class=\"h-full w-full object-cover rounded-md aspect-[3\/2] lg:aspect-1\" src=\"https:\/\/egn.com\/fi\/wp-content\/uploads\/sites\/8\/2024\/12\/Markkinointi-2.webp\" alt=\"Kenelle ryhm\u00e4 on tarkoitettu?\">\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n<section id=\"block_69d6979b9e67c\" class=\"\">\r\n        <div class=\"container items-start lg:items-center flex-wrap lg:flex-nowrap gap-8 lg:gap-12 flex  py-12  flex-col-reverse lg:flex-row\">\r\n\r\n        <div class=\"content w-full lg:basis-1\/2\">\r\n            \r\n            <h3 class=\"text-4xl mt-2 tracking-tight leading-none font-medium \" class=\"text-4xl mt-2 tracking-tight leading-none font-medium \" id=\"mista-aiheista-ryhmassa-keskustellaan\">Mist\u00e4 aiheista ryhm\u00e4ss\u00e4 keskustellaan?<\/h3><div class=\"prose prose-neutral text-slate-500 prose-a:text-sky-500 prose-ol prose-ul max-w-prose mt-4\"><p>Viisi kertaa vuodessa j\u00e4rjestett\u00e4vien tapaamisten aiheet sovitaan etuk\u00e4teen ryhm\u00e4n kanssa, jolloin ne ovat ajankohtaisia ja relevantteja. Ryhm\u00e4tapaamisia fasilitoi ammattitaitoinen ja kokenut ryhm\u00e4nvet\u00e4j\u00e4.rnrnEsimerkkej\u00e4 keskusteltavista aiheista:rnu003culu003ern tu003cliu003eMarkkinoinnin j\u00e4rjestelm\u00e4tu003c\/liu003ern tu003cliu003eMarkkinoinnin strategiaty\u00f6u003c\/liu003ern tu003cliu003eMarkkinoinnin organisaatio ja rooliu003c\/liu003ern tu003cliu003eMarkkinoinnin kehitysty\u00f6u003c\/liu003ern tu003cliu003eMarkkinoinnin kompetenssit ja osaaminenu003c\/liu003ernu003c\/ulu003e<\/p>\n<\/div>\r\n                        \r\n        <\/div>\r\n        <div class=\"image w-full lg:sticky lg:top-4 lg:basis-1\/2 overflow-hidden rounded-md bg-slate-50 p-8\">\r\n            <img decoding=\"async\" class=\"h-full w-full object-cover rounded-md aspect-[3\/2] lg:aspect-1\" src=\"https:\/\/egn.com\/fi\/wp-content\/uploads\/sites\/8\/2024\/12\/Markkinointi-3.webp\" alt=\"Mist\u00e4 aiheista ryhm\u00e4ss\u00e4 keskustellaan?\">\r\n        <\/div>\r\n    <\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Ryhm\u00e4n j\u00e4senill\u00e4 on pitk\u00e4 kokemus markkinointialalta, ja he vastaavat kokonaisvaltaisesta markkinoinnin pitk\u00e4n t\u00e4ht\u00e4imen suunnittelusta ja kehitt\u00e4misest\u00e4.<\/p>\n","protected":false},"featured_media":17122,"parent":17825,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17989","network","type-network","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>Markkinointijohto | EGN Finland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/egn.com\/fi\/kollegaryhmat\/ylin-johto\/markkinointijohto\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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