{"id":9829,"date":"2021-03-19T12:23:00","date_gmt":"2021-03-19T10:23:00","guid":{"rendered":"https:\/\/egn.com\/fi\/?p=9829"},"modified":"2025-03-19T13:23:29","modified_gmt":"2025-03-19T11:23:29","slug":"viestinnan-merkitys-korona-aikana","status":"publish","type":"post","link":"https:\/\/egn.com\/fi\/nakokulmat\/viestinnan-merkitys-korona-aikana\/","title":{"rendered":"Viestinn\u00e4n merkitys korona-aikana"},"content":{"rendered":"

Nopeasti muuttuvissa ja ep\u00e4varmoissa tilanteissa johtajat kohtaavat usein kysymyksi\u00e4, joihin he eiv\u00e4t osaa itse vastata. Vaikka valmiita ja t\u00e4ydellisi\u00e4 vastauksia ei viel\u00e4 l\u00f6ytyisi, rehellinen ja avoin viestiminen auttaa kuitenkin yll\u00e4pit\u00e4m\u00e4\u00e4n uskottavuutta.<\/p>\n

<\/p>\n

Ty\u00f6ntekij\u00e4t toimivat ty\u00f6yhteis\u00f6n l\u00e4hettil\u00e4in\u00e4 ja mik\u00e4li heill\u00e4 ei ole tarvittavaa tietoa siit\u00e4, mit\u00e4 yrityksess\u00e4 tapahtuu, on viestint\u00e4 yrityksen ulkopuolella haasteellisempaa. Yrityksen onkin selvitett\u00e4v\u00e4 ty\u00f6ntekij\u00f6iden senhetkinen tilanne ja luotava toivoa tulevaan.<\/p>\n

Tutkimukset ovat osoittaneet, ett\u00e4 johtajilla on erityinen teht\u00e4v\u00e4 ty\u00f6ntekij\u00f6iden ahdistuksen ja ep\u00e4varmuuden v\u00e4hent\u00e4misess\u00e4. Esimerkiksi syyskuun 11. p\u00e4iv\u00e4n terroritekojen j\u00e4lkeen monet ty\u00f6ntekij\u00e4t korostivat kriisiviestinn\u00e4ss\u00e4 johtajan \u00e4\u00e4nen kuulemisen merkityst\u00e4.<\/p>\n

Kommunikoi ty\u00f6ntekij\u00f6iden kanssa<\/strong><\/p>\n

    \n
  1. Jaa s\u00e4\u00e4nn\u00f6llisesti informaatiota paikaan, joka tavoittaa ty\u00f6ntekij\u00e4t.<\/li>\n
  2. Avaa sit\u00e4, miten p\u00e4\u00e4t\u00f6kset on tehty.<\/li>\n
  3. Kommunikoi v\u00e4hint\u00e4\u00e4n joka toinen p\u00e4iv\u00e4.<\/li>\n
  4. Pyri antamaan ajantasaista tietoa sen sijaan, ett\u00e4 odotat tiet\u00e4v\u00e4si kaikki vastaukset.<\/li>\n<\/ol>\n

    Ep\u00e4varmoissa tilanteissa johtajien on tarkasteltava viestint\u00e4\u00e4 erityisesti sen kohdeyleis\u00f6n n\u00e4k\u00f6kulmasta ja oltava empaattisia sen sijaan, ett\u00e4 he pelk\u00e4\u00e4v\u00e4t tekev\u00e4ns\u00e4\u00a0v\u00e4\u00e4ri\u00e4 asioita. Kuten tenniskent\u00e4n mestari Billie Jean King sanoi \u201cChampions keep playing until they get it right.\u201d<\/p>\n

    Poimi\u00a0Harvard Business Review -artikkelista<\/a>\u00a0kaikki vinkit, joita seuraamalla kriisiviestint\u00e4 niin ty\u00f6ntekij\u00f6ille, sijoittajille\u00a0kuin asiakkaillekin sujuu mahdollisimman selke\u00e4sti ja l\u00e4pin\u00e4kyv\u00e4sti.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Nopeasti muuttuvissa ja ep\u00e4varmoissa tilanteissa johtajat kohtaavat usein kysymyksi\u00e4, joihin he eiv\u00e4t osaa itse vastata. Vaikka valmiita ja t\u00e4ydellisi\u00e4 vastauksia ei viel\u00e4 l\u00f6ytyisi, rehellinen ja avoin viestiminen auttaa kuitenkin yll\u00e4pit\u00e4m\u00e4\u00e4n uskottavuutta.<\/p>\n","protected":false},"author":17,"featured_media":9830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[311],"tags":[287],"class_list":["post-9829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nakokulmat","tag-etatyo"],"acf":[],"yoast_head":"Viestinn\u00e4n merkitys korona-aikana | EGN Suomi<\/title>\n<meta name=\"description\" content=\"Kuinka yll\u00e4pit\u00e4\u00e4 osallistujien mielenkiinto ja saada heid\u00e4t tuomaan esille omia ajatuksiaan? 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