{"id":10393,"date":"2023-02-01T22:10:35","date_gmt":"2023-02-01T20:10:35","guid":{"rendered":"https:\/\/egn.com\/se\/?post_type=events&#038;p=10393"},"modified":"2023-11-02T13:00:47","modified_gmt":"2023-11-02T11:00:47","slug":"global-onlinekonferens-frigor-ai-for-nasta-generations-kommunikation","status":"publish","type":"event","link":"https:\/\/egn.com\/se\/events\/global-onlinekonferens-frigor-ai-for-nasta-generations-kommunikation\/","title":{"rendered":"Global Onlinekonferens: Frig\u00f6r AI f\u00f6r n\u00e4sta generations kommunikation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10393\" class=\"elementor elementor-10393\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dfe87e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dfe87e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cad967\" data-id=\"8cad967\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03cd621 elementor-widget elementor-widget-text-editor\" data-id=\"03cd621\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><strong>M\u00e5ndag 27 november kl 09:00-15:45<\/strong><br \/>Konferensen \u00e4r engelskspr\u00e5kig, digitalt och kostnadsfri<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7816933 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7816933\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/egn999.activehosted.com\/f\/101?webinar=UnlockingAIforNext-GenerationCommunication\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Anm\u00e4l dig h\u00e4r<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa0bb43 elementor-widget elementor-widget-text-editor\" data-id=\"aa0bb43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sedan lanseringen av ChatGPT f\u00f6rra \u00e5ret har artificiell intelligens (AI) tagit v\u00e4rlden med storm. <\/strong><strong>F\u00f6r att hj\u00e4lpa dig att f\u00f6rst\u00e5 m\u00f6jligheterna med denna nya teknik och hur AI kommer att f\u00f6r\u00e4ndra kommunikation som yrke \u00e4r EGN stolta \u00f6ver att presentera &#8221;Unlocking AI for Next-Generation Communication&#8221; &#8211; en kostnadsfri heldags onlinekonferens med experttalare fr\u00e5n hela v\u00e4rlden.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2379659 elementor-widget elementor-widget-text-editor\" data-id=\"2379659\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vi har bjudit in sju talare som alla har sin egen unika syn p\u00e5 AI, PR och kommunikation, vilket ger dig ett brett utbud av relevanta fall eller infallsvinklar p\u00e5 \u00e4mnet att v\u00e4lja mellan.<\/p><p>Fokus f\u00f6r konferensen \u00e4r PR och kommunikation, men flera sessioner \u00e4r relevanta f\u00f6r alla som \u00e4r intresserade av AI och ChatGPT.<\/p><p>Du kan v\u00e4lja de presentationer som \u00e4r mest relevanta f\u00f6r dig och delta i dem live och titta p\u00e5 resten p\u00e5 videouppspelning senare n\u00e4r du vill.<\/p><p>Eller s\u00e5 kan du vara med oss hela dagen &#8211; presentationerna \u00e4r 25 minuter vardera med h\u00f6g energi + 10 minuter med fr\u00e5gor och svar, och vi har lagt in gott om pauser f\u00f6r att g\u00f6ra det till en trevlig inl\u00e4rningsupplevelse f\u00f6r alla.<\/p><p>Evenemanget \u00e4r kostnadsfritt och \u00f6ppet f\u00f6r alla att anm\u00e4la sig till &#8211; vi hoppas att du kommer!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1821cd2 elementor-widget elementor-widget-text-editor\" data-id=\"1821cd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td width=\"66\"><p><strong>Tider<\/strong><\/p><\/td><td width=\"350\"><p><strong>Program<\/strong><\/p><\/td><td width=\"226\"><p><strong>Talare\/Presentat\u00f6r<\/strong><\/p><\/td><\/tr><tr><td width=\"66\"><p>09.00<\/p><\/td><td width=\"350\"><p>V\u00e4lkomnande och presentation om dagen<\/p><\/td><td width=\"226\"><p>Jesper Andersen (host)<\/p><\/td><\/tr><tr><td width=\"66\"><p>09.15<\/p><\/td><td width=\"350\"><p>AI Avmystifieras: ChatGPT, LLM med flera\u00a0<\/p><\/td><td width=\"226\"><p>Konstantinos Karakostas<\/p><\/td><\/tr><tr><td width=\"66\"><p>10.00<\/p><\/td><td width=\"350\"><p>Hur anv\u00e4nder PR-experter AI Och hur b\u00f6r de anv\u00e4ndas?<\/p><\/td><td width=\"226\"><p>Andrew Bruce Smith<\/p><\/td><\/tr><tr><td width=\"66\"><p>10.45<\/p><\/td><td width=\"350\"><p>Paus<\/p><\/td><td width=\"226\">\u00a0<\/td><\/tr><tr><td width=\"66\"><p>11.00<\/p><\/td><td width=\"350\"><p>Fr\u00e5n sp\u00e4nning till expertis: Att bem\u00e4stra ChatGPT med hj\u00e4lp av v\u00e4gledande uppmaningar och mallar<\/p><\/td><td width=\"226\"><p>Christina Rettig<\/p><\/td><\/tr><tr><td width=\"66\"><p>11.45<\/p><\/td><td width=\"350\"><p>Fr\u00e5n individuella l\u00f6sningar till f\u00f6retagsl\u00f6sningar: Att anv\u00e4nda interna GPT-applikationer f\u00f6r f\u00f6retagskommunikation<\/p><\/td><td width=\"226\"><p>Alice Klitholm Duch<\/p><\/td><\/tr><tr><td width=\"66\"><p>12.30<\/p><\/td><td width=\"350\"><p>Lunchpaus<\/p><\/td><td width=\"226\">\u00a0<\/td><\/tr><tr><td width=\"66\"><p>13.15<\/p><\/td><td width=\"350\"><p>Utforska effekterna av AI p\u00e5 den ledande rollen inom PR och kommunikation<\/p><\/td><td width=\"226\"><p>Stephen Waddington<\/p><\/td><\/tr><tr><td width=\"66\"><p>14.00<\/p><\/td><td width=\"350\"><p>AI i PR-m\u00e4tning: L\u00f6ften och risker<\/p><\/td><td width=\"226\"><p>Maya Koleva<\/p><\/td><\/tr><tr><td width=\"66\"><p>14.45<\/p><\/td><td width=\"350\"><p>Paus<\/p><\/td><td width=\"226\">\u00a0<\/td><\/tr><tr><td width=\"66\"><p>15.00<\/p><\/td><td width=\"350\"><p>Utforma en innovations- och inl\u00e4rningskurs f\u00f6r att anta, implementera och b\u00e4dda in AI i arbetsfl\u00f6det<\/p><\/td><td width=\"226\"><p>Martin Lassen-Vernal<\/p><\/td><\/tr><tr><td width=\"66\"><p>15.40<\/p><\/td><td width=\"350\"><p>Avslutande reflektioner<\/p><\/td><td width=\"226\"><p>Jesper Andersen (host)<\/p><\/td><\/tr><tr><td width=\"66\"><p>15.45<\/p><\/td><td width=\"350\"><p>Slut<\/p><\/td><td width=\"226\">\u00a0<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b3444d elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0b3444d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/egn999.activehosted.com\/f\/101?webinar=UnlockingAIforNext-GenerationCommunication\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Anm\u00e4l dig h\u00e4r<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894b322 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"894b322\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14431d elementor-widget elementor-widget-text-editor\" data-id=\"a14431d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"text-align: left\">DEL 1. AI avmystifierat: ChatGPT, LLMS och mer<\/h4><p>Dyk djupt ner i den f\u00e4ngslande v\u00e4rlden av artificiell intelligens i denna upplysande session. Utforska AI:s historiska resa, f\u00f6rst\u00e5 sv\u00e5righeterna med stora spr\u00e5kmodeller och uppt\u00e4ck ChatGPT:s underverk inom konversation. Ta del av AI:s transformativa potential i det moderna digitala landskapet och se dess framtida inverkan. Fr\u00e5n AI: s grundl\u00e4ggande principer till dess banbrytande applikationer, lovar denna presentation att avsl\u00f6ja mysterier och erbjuda insikter. Ett m\u00e5ste f\u00f6r alla som \u00e4r nyfikna p\u00e5 AI:s roll i utformningen av v\u00e5r digitala framtid.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd824a elementor-widget elementor-widget-author-box\" data-id=\"8fd824a\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/egn.com\/se\/wp-content\/uploads\/sites\/6\/2023\/10\/Round-Profile-Konstantinos-Karakostas-400-x-400-px.png\" alt=\"Talare: KONSTANTINOS KARAKOSTAS\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h5 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tTalare: KONSTANTINOS KARAKOSTAS\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>DIRECTOR OF MACHINE LEARNING - COMMMETRIC<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1f807 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2d1f807\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f866905 elementor-widget elementor-widget-text-editor\" data-id=\"f866905\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Del 2. Hur anv\u00e4nder PR-proffs och kommunikat\u00f6rer AI? Och hur b\u00f6r de anv\u00e4nda den?<\/h4><p>Denna presentation kommer att ge en \u00f6versikt \u00f6ver de viktigaste resultaten fr\u00e5n CIPR-rapporten &#8221;Humans Needed More Than Ever&#8221;, som analyserar AI:s inverkan p\u00e5 PR-arbetet. Rapporten visade att \u00e4ven om AI hj\u00e4lper till med upp till 40 % av PR-uppgifterna, \u00e4r m\u00e4nskliga f\u00e4rdigheter fortfarande avg\u00f6rande f\u00f6r strategi, ledarskap och etisk tillsyn.<br \/>Presentationen kommer att omfatta f\u00f6ljande:<\/p><ul><li>Resultaten av unders\u00f6kningen och intervjuerna om PR-uppgifter som ers\u00e4tts eller underl\u00e4ttas av AI-verktyg. I genomsnitt hj\u00e4lper AI till med 36,8 % av uppgifterna.<\/li><li>Mappning av assisterade uppgifter till Global Capability Framework, som visar AI:s inverkan p\u00e5 kommunikation, organisation och professionella f\u00f6rm\u00e5gor.<\/li><li>Insikter om de m\u00f6jligheter som AI-verktyg ger f\u00f6r \u00f6kad effektivitet och produktivitet, balanserat av behovet av m\u00e4nskligt omd\u00f6me, empati och etisk styrning.<\/li><li>Rekommendationer f\u00f6r utbildning och fortbildning f\u00f6r att PR-proffs ska kunna anv\u00e4nda AI-verktyg \u00e4nnu mer effektivt och samtidigt ge strategisk r\u00e5dgivning om AI-anv\u00e4ndning och styrning.<\/li><li>Huvudbudskapet \u00e4r att AI visserligen f\u00f6r\u00e4ndrar delar av PR-arbetet, men att m\u00e4nsklig intelligens, kreativitet och etiskt ledarskap fortfarande \u00e4r absolut n\u00f6dv\u00e4ndigt. AI b\u00f6r ses som ett verktyg f\u00f6r att \u00f6ka den m\u00e4nskliga f\u00f6rm\u00e5gan, inte ers\u00e4tta den.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2156c elementor-widget elementor-widget-author-box\" data-id=\"6e2156c\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/egn.com\/se\/wp-content\/uploads\/sites\/6\/2023\/10\/Round-Profile-Andrew-Bruce-Smith-400-x-400-px.jpg.png\" alt=\"Andrew Bruce Smith\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h5 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tAndrew Bruce Smith\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>DIRECTOR - ESCHERMAN<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51b4e1a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"51b4e1a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e3e441 elementor-widget elementor-widget-text-editor\" data-id=\"0e3e441\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>DEL 3. Fr\u00e5n sp\u00e4nning till expertis: Att bem\u00e4stra ChatGPT med guidade uppmaningar och mallar<\/h4><p>I den st\u00e4ndigt f\u00f6r\u00e4nderliga v\u00e4rlden av generativ AI \u00e4r den r\u00e5a kraften hos spr\u00e5kmodeller som ChatGPT och derivat fr\u00e5n tredje part mycket lovande. Men f\u00f6r m\u00e5nga p\u00e5 kommunikationsavdelningen r\u00e4cker denna kraft ofta inte till f\u00f6r de specifika nyanser och detaljer som g\u00f6r att v\u00e5ra processer fungerar s\u00f6ml\u00f6st. Nyckeln till detta? Att beh\u00e4rska konsten att guida och anv\u00e4nda standardiserade mallar. G\u00f6r en djupdykning med det tyska teknikf\u00f6retaget SCHOTT och uppt\u00e4ck hur du med r\u00e4tt teknik och anv\u00e4ndning av en mallmotor kan f\u00f6rvandla ChatGPT:s breda penseldrag till finjusterad precision och lyfta dina AI-interaktioner fr\u00e5n generiska utkast till skr\u00e4ddarsydda resultat.I den st\u00e4ndigt f\u00f6r\u00e4nderliga v\u00e4rlden av generativ AI \u00e4r den r\u00e5a kraften hos spr\u00e5kmodeller som ChatGPT och derivat fr\u00e5n tredje part mycket lovande. Men f\u00f6r m\u00e5nga p\u00e5 kommunikationsavdelningen r\u00e4cker denna kraft ofta inte till f\u00f6r de specifika nyanser och detaljer som g\u00f6r att v\u00e5ra processer fungerar s\u00f6ml\u00f6st. Nyckeln till detta? Att beh\u00e4rska konsten att guida och anv\u00e4nda standardiserade mallar. G\u00f6r en djupdykning med det tyska teknikf\u00f6retaget SCHOTT och uppt\u00e4ck hur du med r\u00e4tt teknik och anv\u00e4ndning av en mallmotor kan f\u00f6rvandla ChatGPT:s breda penseldrag till finjusterad precision och lyfta dina AI-interaktioner fr\u00e5n generiska utkast till skr\u00e4ddarsydda resultat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078d0e9 elementor-widget elementor-widget-author-box\" data-id=\"078d0e9\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/egn.com\/se\/wp-content\/uploads\/sites\/6\/2023\/10\/Round-Profile-Christina-Rettig-400-x-400-px.png\" alt=\"Christina Rettig\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h5 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tChristina Rettig\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>HEAD OF CORPORATE COMMUNICATIONS - SCHOTT AG<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c3986 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d7c3986\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5728345 elementor-widget elementor-widget-text-editor\" data-id=\"5728345\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>DEL 4. Fr\u00e5n individuella l\u00f6sningar till f\u00f6retagsl\u00f6sningar: Anv\u00e4nda interna GPT-applikationer<br \/>f\u00f6r f\u00f6retagskommunikation<\/h4><p>P\u00e5 det globala h\u00e4lsov\u00e5rdsf\u00f6retaget Falck utnyttjar kommunikationsavdelningen redan potentialen hos AI i sin egen interna app, Falck GPT. Det inneb\u00e4r att medarbetarna anv\u00e4nder \u00f6ppna AI-applikationer inom ett slutet n\u00e4tverk, och att applikationerna anv\u00e4nds i det mesta av det dagliga kommunikationsarbetet.<\/p><p>Att bygga f\u00f6retagsl\u00f6sningar \u00e4r ett av de s\u00e4tt som f\u00f6retag f\u00f6rs\u00f6ker minska de risker som annars \u00e4r f\u00f6rknippade med att anst\u00e4llda anv\u00e4nder t.ex. ChatGPT i sitt arbete och det kan vara n\u00e4sta steg i utvecklingen av AI p\u00e5 arbetsplatsen. I den h\u00e4r sessionen kommer vi att utforska hur Falck utnyttjar denna banbrytande plattform f\u00f6r inspiration och f\u00f6r att spara tid p\u00e5 en avdelning f\u00f6r aff\u00e4rskommunikation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3a430 elementor-widget elementor-widget-author-box\" data-id=\"8f3a430\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/egn.com\/se\/wp-content\/uploads\/sites\/6\/2023\/10\/Round-Profile-Alice-Klitholm-Duch-400-x-400-px.png\" alt=\"Alice Klitholm Duch\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h5 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tAlice Klitholm Duch\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>HEAD OF GLOBAL MEDIA RELATIONS - FALCK A\/S<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10c7c6e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"10c7c6e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61be064 elementor-widget elementor-widget-text-editor\" data-id=\"61be064\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>DEL 5. Utforska AI:s inverkan p\u00e5 den seniora rollen inom PR<\/h4><p>En stor del av diskussionen om AI:s inverkan p\u00e5 PR-branschen fokuserar p\u00e5 nyb\u00f6rjarroller. Anv\u00e4ndningen av generativ AI f\u00f6r att skapa och hantera inneh\u00e5ll \u00e4r en uppenbar vinst f\u00f6r praktiken eftersom det sparar tid och arbete, men det f\u00f6rbiser mer strategiska till\u00e4mpningar.<\/p><p>Den v\u00e4rdefulla till\u00e4mpningen av denna nya teknik \u00e4r att g\u00f6ra det m\u00f6jligt f\u00f6r seniora ut\u00f6vare med 10+ \u00e5rs erfarenhet, som arbetar p\u00e5 byr\u00e5er och i interna roller, att arbeta smartare och mer effektivt. I den h\u00e4r sessionen kommer vi att utforska hur AI kan anv\u00e4ndas f\u00f6r att lyssna, k\u00e4nna igen m\u00f6nster och skanna av horisonten f\u00f6r att b\u00e4ttre f\u00f6rst\u00e5 en publik eller ett samtal i den offentliga sf\u00e4ren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60e70b5 elementor-widget elementor-widget-author-box\" data-id=\"60e70b5\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/egn.com\/se\/wp-content\/uploads\/sites\/6\/2023\/10\/Round-Profile-Stephen-Waddington-400-x-400-px.png\" alt=\"Stephen Waddington\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h5 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tStephen Waddington\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>MANAGING PARTNER - WADDS INC.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfafa52 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dfafa52\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8954f59 elementor-widget elementor-widget-text-editor\" data-id=\"8954f59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>DEL 6. AI i PR-m\u00e4tning: L\u00f6ften och risker<\/h4><p>Den h\u00e4r sessionen kommer att vara mer av en live-demo \u00e4n en presentation. Ha kaffet eller teet redo, f\u00f6r vi kommer att ha n\u00e5gra interaktiva inslag &#8211; till exempel en snabb enk\u00e4t med deltagarna om vilka PR-m\u00e4tv\u00e4rden som de oftast anv\u00e4nder eller ser i sitt arbete.<\/p><p>Vi kommer att k\u00f6ra live genom ett praktiskt exempel p\u00e5 hur ett av de f\u00f6r n\u00e4rvarande mest popul\u00e4ra verktygen kan hj\u00e4lpa till med grundl\u00e4ggande DIY (do-it-yourself) PR-m\u00e4tning. Vi kommer att diskutera vilka konsekvenserna \u00e4r, n\u00e4r du kan f\u00f6rlita dig p\u00e5 s\u00e5dana verktyg och knep och n\u00e4r du b\u00f6r t\u00e4nka dig f\u00f6r innan du ger dig p\u00e5 att g\u00f6ra det sj\u00e4lv. Vi kommer ocks\u00e5 att ta upp n\u00e5gra viktiga saker att t\u00e4nka p\u00e5 &#8211; bland annat upphovsr\u00e4tt och licensiering, skydd av personuppgifter och datas\u00e4kerhet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91c0b1d elementor-widget elementor-widget-author-box\" data-id=\"91c0b1d\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/egn.com\/se\/wp-content\/uploads\/sites\/6\/2023\/10\/Round-Profile-Maya-Koleva-400-x-400-px.png\" alt=\"Maya Koleva\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h5 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMaya Koleva\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>DIRECTOR, RESEARCH &amp; INSIGHTS - COMMERTRIC<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa17f5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5aa17f5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d602629 elementor-widget elementor-widget-text-editor\" data-id=\"d602629\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>DEL 7. Utforma en innovations- och inl\u00e4rningskurs f\u00f6r att anta, implementera och b\u00e4dda in AI i arbetsfl\u00f6det<\/h4><p>V\u00e5ren 2023 inledde kommunikationsavdelningen p\u00e5 K\u00f6penhamns stads teknik- och milj\u00f6f\u00f6rvaltning en innovations- och inl\u00e4rningskurs f\u00f6r att experimentera med och kartl\u00e4gga f\u00f6rdelaktiga anv\u00e4ndningar av AI. Under ledning av Martin har teamet testat verktyg och teorier, funderat \u00f6ver scenarier och v\u00e4rdeskapande och diskuterat etiska fr\u00e5gor samt medarbetarnas tillfredsst\u00e4llelse i en tid av AI. TEA har \u00e4ven samarbetat med IT-universitetet i K\u00f6penhamn f\u00f6r att slutf\u00f6ra en kurs i designvetenskaplig forskning f\u00f6r att s\u00e4kerst\u00e4lla att de f\u00f6ljer sunda designprinciper.<\/p><p>I den h\u00e4r presentationen kommer Martin att avsl\u00f6ja hur innovations- och inl\u00e4rningskursen utformades, vilka tankar som gick in i planeringen och genomf\u00f6randet och vad TEA har l\u00e4rt sig hittills.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b038297 elementor-widget elementor-widget-author-box\" data-id=\"b038297\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/egn.com\/se\/wp-content\/uploads\/sites\/6\/2023\/10\/Round-Profile-Martin-Lassen-Vernal-400-x-400-px.png\" alt=\"Martin Lassen-Vernal\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h5 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMartin Lassen-Vernal\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>HEAD OF COMMUNICATION - THE TECHNICAL AND ENVIRONMENTAL ADMINISTRATION CITY OF COPENHAGEN<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dab42e3 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"dab42e3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/egn999.activehosted.com\/f\/101?webinar=UnlockingAIforNext-GenerationCommunication\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Anm\u00e4l dig h\u00e4r<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>M\u00e5ndag 27 november kl 09:00-15:45 Konferensen \u00e4r engelskspr\u00e5kig, digitalt och kostnadsfri Anm\u00e4l dig h\u00e4r Sedan lanseringen av ChatGPT f\u00f6rra \u00e5ret har artificiell intelligens (AI) tagit v\u00e4rlden med storm. F\u00f6r att hj\u00e4lpa dig att f\u00f6rst\u00e5 m\u00f6jligheterna med denna nya teknik och hur AI kommer att f\u00f6r\u00e4ndra kommunikation som yrke \u00e4r EGN stolta \u00f6ver att presentera &#8221;Unlocking<a href=\"https:\/\/egn.com\/se\/events\/global-onlinekonferens-frigor-ai-for-nasta-generations-kommunikation\/\">Forts\u00e4tt l\u00e4sa <span class=\"sr-only\">&#8221;Global Onlinekonferens: Frig\u00f6r AI f\u00f6r n\u00e4sta generations kommunikation&#8221;<\/span><\/a><\/p>\n","protected":false},"featured_media":10394,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"event-type":[],"class_list":["post-10393","event","type-event","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>Global Onlinekonferens om AI, PR och kommunikation | EGN.se<\/title>\n<meta name=\"description\" content=\"EGN Sverige genomf\u00f6r varje m\u00e5nad digitala f\u00f6rel\u00e4sningar, denna g\u00e5ng om AI, 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