{"id":1169,"date":"2017-07-20T11:09:41","date_gmt":"2017-07-20T09:09:41","guid":{"rendered":"https:\/\/egn.com\/se\/?p=1169"},"modified":"2020-10-09T13:06:09","modified_gmt":"2020-10-09T11:06:09","slug":"chefsgrupper-mots-kring-gemensam-problemstallning","status":"publish","type":"post","link":"https:\/\/egn.com\/se\/chefsgrupper-mots-kring-gemensam-problemstallning\/","title":{"rendered":"Chefsgrupper m\u00f6ts kring gemensam problemst\u00e4llning"},"content":{"rendered":"

En f\u00f6rmiddag f\u00f6r ut\u00f6kat utbyte<\/h1>\n
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I september testk\u00f6rde en grupp logistikchefer och en grupp e-commerce-chefer en f\u00f6rmiddag tillsammans f\u00f6r ut\u00f6kat utbyte, med g\u00e4stinspel av postnords Arne B. Andersson. En n\u00e4tverksdag med fokus p\u00e5 The Last Mile i hemleverans, som bj\u00f6d p\u00e5 trendspaningar, nya insikter, och ett gemensamt sikte p\u00e5 f\u00f6rb\u00e4ttringar inom branschen.<\/p>\n

–<\/p>\n

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Klockan \u00e4r strax f\u00f6re nio, och samtalen \u00e4r redan ig\u00e5ng \u00f6ver kaffedrycker och frukostmackor. Vi befinner oss p\u00e5 EGN, i Ericssons gamla k-m\u00e4rkta styrelselokaler, d\u00e4r dagens n\u00e4tverkstr\u00e4ff h\u00e5lls.<\/p>\n

P\u00e5 agendan \u00e4r \u201dthe last mile -hemleverans sista biten hem\u201d, och nytt f\u00f6r dagen \u00e4r den tillf\u00e4lliga konstellationen mellan chefer och specialister inom grupperna E-commerce och logistik.<\/p>\n

G\u00e4stinspel av e-handelsexpert<\/strong>
\nDet \u00e4r dessutom min f\u00f6rsta n\u00e4tverkstr\u00e4ff i rollen som redakt\u00f6r, och som flugan p\u00e5 v\u00e4ggen \u00e4r jag mycket nyfiken p\u00e5 att se vilken generositet individerna faktiskt lyckas uppn\u00e5 kring den gemensamma problemst\u00e4llningen, och vilken utdelning de kommer f\u00e5 i samtalen?<\/p>\n

EGN:s n\u00e4tverksledare Jonas Friberg och Ali Ghoce \u00e4r dagens facilitatorer, som inleder med en incheckning i dialog, d\u00e4r sedan varje chef sj\u00e4lv f\u00e5r bjuda upp till dans f\u00f6r tre rappa minuter med valfri person i rummet.<\/p>\n

Jag ser ett skriande behov runtom i v\u00e5ra f\u00f6retag, att v\u00e5ga erk\u00e4nna sin brist p\u00e5 digital kompetens<\/p><\/blockquote>\n

St\u00e4mningen blir snabbt sk\u00f6nt avslappnad, och tiden g\u00e5r fort. Det \u00e4r dags f\u00f6r g\u00e4stinspel av e-handelsexperten Arne B. Andersson, flitigt anlitad konsult i Skandinavien:<\/p>\n

”Alltf\u00f6r m\u00e5nga aff\u00e4rskedjor utg\u00e5r fortfarande inte utifr\u00e5n ett digitalt perspektiv, trots att tekniken utvecklats som den har och dess m\u00f6jligheter \u00e4r enorma. Jag ser ett skriande behov runtom i v\u00e5ra f\u00f6retag, att v\u00e5ga erk\u00e4nna sin brist p\u00e5 digital kompetens, och ist\u00e4llet b\u00f6rja investera i mer expertis \u00e4nda in i styrelsegruppen, f\u00f6r att kunna hitta sig sj\u00e4lv i e-handeln och v\u00e4gen fram\u00e5t,” s\u00e4ger Arne B. Andersson.<\/p>\n

Ship from store<\/strong>
\nDet blir en intensiv f\u00f6rmiddag, d\u00e4r Arne forts\u00e4tter med trendspaning och ger aktuella v\u00e4rldsledande exempel, inte minst fr\u00e5n USA och Storbritannien.<\/p>\n

Vi m\u00e5ste st\u00e4ndigt leva med hela eko-systemet f\u00f6r att n\u00e5 fram till en betydande personlig kundupplevelse<\/p><\/blockquote>\n

Samtalet r\u00f6r sig kring stock optimism och Ship from store, om valet av fokus p\u00e5 machine learning hellre \u00e4n stora annonskampanjer, men ocks\u00e5 om v\u00e4xande trender som ett bredda sitt sortiment (exempel Argos & Sainsburys\u00b4) d\u00e4r non food och food integrerat sina tj\u00e4nster f\u00f6r att tillm\u00f6tesg\u00e5 den allt mer kr\u00e4vande konsumenten.<\/p>\n

”F\u00f6rbi \u00e4r den tid d\u00e5 det r\u00e4ckte med en kundklubb f\u00f6r att skapa lojalitet. Vi m\u00e5ste st\u00e4ndigt leva med hela eko-systemet f\u00f6r att n\u00e5 fram till en betydande personlig kundupplevelse,” forts\u00e4tter Arne B. Andersson, innan han ger oss en upplevelse av industrins stora fluga; personalisering i form av r\u00f6ststyrning.<\/p>\n

Levande servicestrategi<\/strong>
\nJanne Sj\u00f6strand, konsult med fokus p\u00e5 distribution, g\u00f6r ett kort andra inspel mellan samtalen, och konstaterar att de k\u00e4rnfr\u00e5gor som branschen idag brottas med, inte skiljer sig n\u00e4mnv\u00e4rt fr\u00e5n hans tidiga \u00e5r.<\/p>\n

Ett intressant samtal tar vid kring brister i aff\u00e4rsplaner och servicem\u00e5l och hur vanligt f\u00f6rekommande det \u00e4r att sakna en levande servicestrategi som ledstj\u00e4rna. \u00a0Och hur medvetna \u00e4r vi egentligen om var v\u00e5r utvecklingskraft ligger?<\/p>\n

\u201dIdag fick jag b\u00e5de tag p\u00e5 inspiration och viktiga trendspaningar. Speciellt intressant f\u00f6r mig var samtalet kring den v\u00e4xande ship from store-trenden. P\u00e5 v\u00e5r \u00f6nskan bjuds nu \u00e4ven speditionsakt\u00f6rer in till n\u00e4sta m\u00f6te, vilket inbjuder till nya m\u00f6jligheter att p\u00e5verka branschen\u201d.\u00a0<\/em><\/strong>
\n–\u00a0Niklas Hamberg, Head of Logistics, Byggmax<\/p>\n

\u201dBerikande g\u00e4stinspel av Postnord, samt givande diskussioner som gav mig en f\u00f6rdjupad insikt i e-handeln, dess m\u00f6jligheter och utmaningar. Samtalet kring vikten av genomarbetade aff\u00e4rsplaner gav mig goda insikter\u201d.<\/em><\/strong>
\n–\u00a0Nina Wibring, Manager Parts & Attachments Logistics, Volvo Construction Equipment<\/p>\n

\u201dEn mycket givande f\u00f6rmiddag med fokus p\u00e5 Last Mile. \u00c4ven om \u00e4mnet diskuteras flitigt finns det fortfarande m\u00e5nga fr\u00e5gor v\u00e4rda att samtala om. M\u00f6jligheterna \u00e4r m\u00e5nga och det kommer troligen dyka upp en \u00f6kad bredd av l\u00f6sningar. Dagen gav insikter kring detta, samt vikten av, och v\u00e4gar fram\u00e5t, f\u00f6r att knyta ihop den digitala v\u00e4rlden med den praktiska logistiken och s\u00e5 skapa en upplevelse.\u201d<\/em><\/strong>
\n– Johan Hyensj\u00f6, Central Transport Manager, Martin & Servera<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Alltf\u00f6r m\u00e5nga aff\u00e4rskedjor utg\u00e5r fortfarande inte utifr\u00e5n ett digitalt perspektiv, trots att tekniken utvecklats som den har och dess m\u00f6jligheter \u00e4r enorma.<\/p>\n","protected":false},"author":36,"featured_media":1170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"Chefsgrupper m\u00f6ts kring gemensam problemst\u00e4llning | EGN Sverige<\/title>\n<meta name=\"description\" content=\"EGN Sverige skriver artiklar och kr\u00f6nikor f\u00f6r att l\u00e5ta dig inspireras till att v\u00e4xa som chef och ledare. 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