{"id":1374,"date":"2019-09-23T10:38:53","date_gmt":"2019-09-23T08:38:53","guid":{"rendered":"https:\/\/egn.com\/se\/?p=1374"},"modified":"2020-10-09T13:00:56","modified_gmt":"2020-10-09T11:00:56","slug":"personliga-upplevelser-kan-reparera-samhallsvaven","status":"publish","type":"post","link":"https:\/\/egn.com\/se\/personliga-upplevelser-kan-reparera-samhallsvaven\/","title":{"rendered":"Personliga upplevelser kan reparera samh\u00e4llsv\u00e4ven"},"content":{"rendered":"

Tankesmedjan trendwatching skriver om framtidens konsumenter<\/h1>\n
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Inom en avl\u00e4gsen men m\u00f6jlig framtid kommer m\u00e4nniskan att kunna ladda upp sina sinnen till molnet \u2013 och vandra genom virtuella landskap, till ljudet av h\u00f6g EDM-musik. Vi har alla h\u00f6rt det futuristiska techno(o)ljudet. Och visst finns det riktiga upplevelsetrender p\u00e5 g\u00e5ng, \u00e4ven virtuellt. Men, \u00e4n s\u00e5 l\u00e4nge \u00e4r vi orubbligt fysiska varelser. Vi kan d\u00e4rf\u00f6r inte bara existera, vi beh\u00f6ver\u00a0en plats\u00a0<\/em>att existera.<\/p>\n

Och medan anti-globaliseringens motvindar forts\u00e4tter att bl\u00e5sa, har vi alla f\u00e5tt en stark p\u00e5minnelse om\u00a0samh\u00f6righeten som ligger i en plats och med allt vad det inneb\u00e4r av n\u00e4rhet, igenk\u00e4nning och tillh\u00f6righet. Idag vet vi till exempel att det finns s\u00e5 starka band mellan att vara socialt f\u00f6rankrad och del i sitt samh\u00e4lle och m\u00e4nniskans v\u00e4lm\u00e5ende- och tillfredsst\u00e4llelsefaktor, att till och med livsl\u00e4ngden p\u00e5verkas positivt.<\/p>\n

K\u00e4nslan av tillh\u00f6righet till sitt lokala samh\u00e4lle blir dock allt sv\u00e5rare f\u00f6r m\u00e5nga konsumenter att bibeh\u00e5lla. Inte undra p\u00e5 att\u00a0konsumenter under 2019 alltmer kommer att ta till sig av innovativa gemensamma m\u00f6tesplatser och personliga upplevelser f\u00f6r att \u00f6verkomma det v\u00e4xande problemet med det som har b\u00f6rjat definieras som social atomisering\u00a0(social atomization)<\/em>\u00a0\u2013 och p\u00e5 s\u00e5 s\u00e4tt fr\u00e4mja sitt sociala v\u00e4lbefinnande.<\/strong><\/p>\n

”Personliga upplevelser kommer att reparera och omskapa samh\u00e4llsv\u00e4ven”<\/p><\/blockquote>\n

S\u00e5 vad driver den h\u00e4r trenden fram\u00e5t?<\/p>\n

\u201dGlow-face-epidemin\u201d<\/strong>
\nVi \u00e4r alla beroende av v\u00e5ra telefoner. Okej, inte alla, men i princip alla. Vad viktigare \u00e4r, stigande siffror visar att detta beroende skadar det personliga v\u00e4lbefinnandet och f\u00f6rsv\u00e5rar k\u00e4nslan av en gemensam m\u00f6tesplats. Till exempel s\u00e4ger 54 % av amerikanska ton\u00e5ringar att de spenderar f\u00f6r mycket tid med sin telefon (Pew, augusti 2018). Studie efter studie f\u00f6rst\u00e4rker samma budskap, att f\u00f6r mycket sk\u00e4rmtid \u00e4r skadlig. D\u00e4rmed kommer jakten bli allt intensivare p\u00e5 upplevelser och m\u00f6tesplatser som kan ers\u00e4tta de k\u00e4nslor och utbyten som vi naturligt f\u00e5r genom att leva och vara n\u00e4rvarande i det lokala samh\u00e4llet (IRL community<\/em>).<\/p>\n

\u201dOn-demand-heremites\u201d<\/strong>
\nDet \u00e4r fantastiskt att kunna best\u00e4lla middagen via en app. En dag kommer robotar att kunna leverera den (desto b\u00e4ttre!) och det mesta: f\u00f6rutom … m\u00e4nniskor. Kombinera\u00a0p\u00e5-best\u00e4llning-livsstilar<\/em>\u00a0med det stadigt \u00f6kande antal ensamhush\u00e5ll p\u00e5 m\u00e5nga marknader, som genomsnittligt i EU g\u00e5tt fr\u00e5n 31 procent ensamhush\u00e5ll (2010) till 34 procent bara \u00e5tta \u00e5r senare (Eurostat, juli 2018) och vi har pl\u00f6tsligt f\u00e5tt de starkaste f\u00f6ruts\u00e4ttningarna f\u00f6r en social atomisering.<\/p>\n

\u201dPost-demographic villages\u201d<\/strong>
\nDetta postdemografiska virrvarr inneb\u00e4r en st\u00e4ndigt \u00f6kande andel konsumenter som inser att de kan hitta en allt st\u00f6rre samh\u00f6righet med andra i v\u00e4rlden \u2013 i olika \u00e5ldrar, k\u00f6n, trosuppfattningar med mera \u2013 som de delar stil, intressen och passioner med. Det kommer att inneb\u00e4ra att allt fler omfamnar innovativa m\u00f6tesplatser och upplevelser som sammanf\u00f6r olika m\u00e4nniskor i en sm\u00e4ltdegel och p\u00e5 s\u00e5 s\u00e4tt f\u00f6rst\u00e4rker samh\u00f6righet.<\/p>\n

Artikeln \u00e4r h\u00e4mtad fr\u00e5n\u00a0www.trendwatching.com<\/a>\u00a0d\u00e4r EGN Sverige har tillst\u00e5nd att \u00f6vers\u00e4tta relevant material f\u00f6r Sveriges chefer, beslutsfattare och specialister. Trendwatching.com \u00e4r en\u00a0oberoende tankesmedja som scannar v\u00e4rlden f\u00f6r konsumenttrender, nya insikter och konkreta businessid\u00e9er.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Inom en avl\u00e4gsen men m\u00f6jlig framtid kommer m\u00e4nniskan att kunna ladda upp sina sinnen till molnet \u2013 och vandra genom virtuella landskap, till ljudet av h\u00f6g EDM-musik.<\/p>\n","protected":false},"author":36,"featured_media":1375,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"Personliga upplevelser kan reparera samh\u00e4llsv\u00e4ven | EGN Sverige<\/title>\n<meta name=\"description\" content=\"EGN Sverige skriver artiklar och kr\u00f6nikor f\u00f6r att l\u00e5ta dig inspireras till att v\u00e4xa som chef och ledare. 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