{"id":1386,"date":"2019-05-26T10:56:03","date_gmt":"2019-05-26T08:56:03","guid":{"rendered":"https:\/\/egn.com\/se\/?p=1386"},"modified":"2020-12-09T10:31:01","modified_gmt":"2020-12-09T08:31:01","slug":"fran-sveriges-storsta-industrifiasko-till-varldsetta","status":"publish","type":"post","link":"https:\/\/egn.com\/se\/fran-sveriges-storsta-industrifiasko-till-varldsetta\/","title":{"rendered":"Fr\u00e5n Sveriges st\u00f6rsta industrifiasko till v\u00e4rldsetta"},"content":{"rendered":"

Chief Evangelist p\u00e5 Telia<\/h1>\n
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Jag tar mig en god kopp kaffe i loungen medan jag inv\u00e4ntar Mattias Fridstr\u00f6m, VP och Chief Evangelist p\u00e5 Telia Carrier.\u00a0Do you dare to sit next to someone who you don\u00b4t know?<\/em>\u00a0fr\u00e5gar kaffeautomaten mig medan koppen fylls p\u00e5.<\/p>\n

Jag nickar n\u00f6jt. Jag \u00e4r h\u00e4r f\u00f6r att prata n\u00e4tverkande och det h\u00e4r ser lovande ut.<\/p>\n

En sk\u00f6nt prestigel\u00f6s Mattias Fridstr\u00f6m dyker upp i jeans och skjorta och medan vi passerar studios, loungeutrymmen och stora m\u00f6tesplatser ger han en kort brief av deras nuvarande kontorshus vid Mall of Scandinavia. I och med flytten fr\u00e5n kontoret i Farsta f\u00f6r n\u00e5gra \u00e5r sedan gjorde arkitekterna ett krafttag f\u00f6r att de dryga 4000 anst\u00e4llda skulle fungera mer som ett familj\u00e4rt community.<\/p>\n

–\u00a0Vi arbetade tidigare i mer isolerade \u00f6ar och hade mest kontakt med v\u00e5r egen avdelning. Idag r\u00f6r sig m\u00e4nniskor i samma stora m\u00f6tesplatser och anv\u00e4nder samma entr\u00e9 och reception. Och vill du tr\u00e4ffa en ny kollega under lunchen kan du s\u00e4tta upp ditt namn p\u00e5 en lunchlista s\u00e5 matchas du ihop med en lunchkollega, ber\u00e4ttar Mattias.<\/em><\/p>\n

En blind workdate helt enkelt. Och konceptet verkar funka.<\/p>\n

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Fr\u00e5n storfiasko till v\u00e4rldsetta<\/strong><\/h3>\n

Mattias Fridstr\u00f6m har varit med p\u00e5 hela Telia Carriers resa. Fr\u00e5n att det nya, hel\u00e4gda dotterbolaget till Telia Company, f\u00f6r femton \u00e5r sedan d\u00f6mdes ut i svenska medier som \u201dett av Sveriges st\u00f6rsta ekonomiska industrifiaskon n\u00e5gonsin\u201d (DN 8 dec 2004) och visade minus 1 miljard kronor i f\u00f6rlust under 2002. Det var d\u00e5 det. I sj\u00e4lva verket hade den avg\u00f6rande v\u00e4ndningen redan b\u00f6rjat, med nya krafter fr\u00e5n den nyrekryterade vd:n Eva Lindqvist som tillsatts till det bl\u00f6dande f\u00f6retaget.<\/p>\n

Idag \u00e4r det svenska f\u00f6retaget v\u00e4rldsledande och ligger p\u00e5 f\u00f6rsta plats i den globala Internet-backbone rankingen av v\u00e4rldens cirka 70 000 n\u00e4t.<\/p>\n

–\u00a02016 blev vi som svenskt bolag v\u00e4rldsetta och resan kan jag bara summera som otroligt h\u00e4ftig. F\u00f6r f\u00f6retag som lever p\u00e5 internet som Google, Amazon och Microsoft \u00e4r vi oerh\u00f6rt viktiga, d\u00e5 vi bygger den infrastruktur de \u00e4r beroende av. \u00c4nd\u00e5 \u00e4r det m\u00e5nga svenskar som inte k\u00e4nner till att ett svenskt f\u00f6retag faktiskt har den viktigaste funktionen i v\u00e4rlden p\u00e5 detta omr\u00e5de,\u00a0<\/em>s\u00e4ger han.<\/p>\n

Rollen som Chief Evangelist fick Mattias samma \u00e5r. Titeln v\u00e4xte fram i Silicon Valley f\u00f6r snart tio \u00e5r sedan, med marketinggurun Guy Kawasaki som utg\u00e5ngspunkt. Kawasaki, Apple\u00b4s Evangelist, har sj\u00e4lv beskrivit rollen med orden: \u201devangelism isn\u00b4t a job title, it\u00b4s a way of life\u201d.<\/p>\n

F\u00e5r utbyte med v\u00e4rldens experter<\/strong><\/h3>\n

I sin roll har Mattias Fridstr\u00f6m v\u00e4rlden som arbetsplats, med USA och Europa som fr\u00e4msta f\u00e4lt. H\u00e4r r\u00f6r han sig mycket i telekomv\u00e4rlden som flitig g\u00e4stf\u00f6rel\u00e4sare p\u00e5 branschunika konferenser d\u00e4r operat\u00f6rer m\u00f6ts:<\/p>\n

–\u00a0N\u00e4r jag reser f\u00e5r jag mycket \u201dgratis\u201d i mitt n\u00e4tverkande. Kommer man som f\u00f6rel\u00e4sare f\u00e5r man naturligt stor uppm\u00e4rksamhet, vilket genererar ett stort utbyte med andra experter och ett breddat kontaktn\u00e4t.<\/em><\/p>\n

Som v\u00e4rldsetta g\u00e4ller det att leva upp till f\u00f6rv\u00e4ntningarna. Mattias ber\u00e4ttar om en h\u00e4ndelse vid en stor internationell konferens i Nice, d\u00e4r\u00a0m\u00e5nga v\u00e4rldsledande f\u00f6rel\u00e4sare\u00a0inom telekomomr\u00e5det var representerade. Vid en av luncherna skulle fyra av alla f\u00f6rel\u00e4sare, d\u00e4ribland Mattias Fridstr\u00f6m, vara bordsv\u00e4rd, d\u00e4r alla deltagare skulle s\u00e4tta sig med den f\u00f6rel\u00e4sare som f\u00f6ref\u00f6ll mest intressant. Microsoft agerade bordsv\u00e4rd intill Mattias.<\/p>\n

–\u00a0Det var rena skolk\u00e4nslan fr\u00e5n idrottslektionen \u2013 blir jag vald f\u00f6rst eller sist nu?\u00a0Jag hann snabbt fundera ut en back up-plan om ingen skulle dyka upp. Men bordet fylldes snabbt p\u00e5 och ingen akutl\u00f6sning beh\u00f6vdes,\u00a0<\/em>s\u00e4ger Mattias och skrattar.<\/p>\n

Prioriterar sin lokala n\u00e4tverksgrupp<\/strong><\/h3>\n

\u00c4ven om han har v\u00e4rlden som arbetsplats och st\u00e4ndigt m\u00f6ter ledande experter inom sitt omr\u00e5de, \u00e4r han noggrann med att prioritera sitt lokala n\u00e4tverk. Sedan 2013 \u00e4r han med i en av EGN:s n\u00e4tverksgrupper, d\u00e4r han regelbundet m\u00f6ter kollegor i sin roll \u2013 i helt olika branscher.<\/p>\n

–\u00a0Det viktigaste f\u00f6r mig med mitt EGN-n\u00e4tverk \u00e4r just att alla kommer fr\u00e5n n\u00e5gon annanstans. Jag f\u00e5r oerh\u00f6rt mycket stimulans av mitt resande och att m\u00f6ta v\u00e4rldsledande experter men de \u00e4r alla inom samma omr\u00e5de. Genom min n\u00e4tverksgrupp f\u00e5r jag helt andra insikter fr\u00e5n m\u00e4nniskor och branscher jag annars hade g\u00e5tt miste om.<\/em><\/p>\n

Gruppen best\u00e5r av seniora personer p\u00e5 ledningsgruppsniv\u00e5, d\u00e4r m\u00e5nga \u00e4r del i samh\u00e4llsdebatten. De representerar b\u00e5de mindre och st\u00f6rre privata bolag och n\u00e5gra kommer fr\u00e5n den offentliga sektorn.<\/p>\n

–\u00a0Det finns en grundtrygghet hos medlemmarna i gruppen utifr\u00e5n att vi alla har kommit dit i karri\u00e4ren att vi \u00e4r stolta och trygga i v\u00e5ra roller och vilka vi \u00e4r. Det g\u00f6r att klimatet \u00e4r oerh\u00f6rt prestigel\u00f6st, vi t\u00e4vlar ju inte om n\u00e5got. N\u00e4r n\u00e5gon d\u00e4rf\u00f6r har tuffa utmaningar p\u00e5 jobbet \u00e4r det inga problem att ta upp det i gruppen. Efter varje tillf\u00e4lle vi ses har jag faktiskt en wow-k\u00e4nsla. Att alla arbetar mycket aktivt utifr\u00e5n internet g\u00f6r att jag med deras hj\u00e4lp b\u00e4ttre f\u00f6rst\u00e5r vad vi som f\u00f6retag ska t\u00e4nka p\u00e5 g\u00e4llande v\u00e5ra produkter. Jag f\u00e5r insyn i deras utmaningar och problem och l\u00e4mnar varje m\u00f6te med en m\u00e4ngd nya tankar, infallsvinklar och information.<\/em><\/p>\n

Karakt\u00e4ren p\u00e5 utbyte kan variera stort och ligger b\u00e5de\u00a0p\u00e5 ett mycket personligt och\u00a0professionellt plan, ber\u00e4ttar Mattias. Flera HR-relaterade fr\u00e5gor som hur man m\u00e4ter framg\u00e5ng och utvecklar bonussystem \u00e4r n\u00e5gra konkreta exempel som blivit till stor hj\u00e4lp.<\/p>\n

Vad var anledningen att du gick med i f\u00f6rsta hand?<\/strong><\/h3>\n

Ren nyfikenhet. Jag \u00e4r ju i min begr\u00e4nsade sf\u00e4r p\u00e5 jobbet och d\u00e4rf\u00f6r l\u00e4mnade jag mitt f\u00f6rsta n\u00e4tverksm\u00f6te superfascinerad. Det \u00e4r en k\u00e4nsla som \u00e5terkommer varje g\u00e5ng vi m\u00f6ts. Att ibland dessutom f\u00e5 del av kunskap och information som v\u00e4ldigt f\u00e5 k\u00e4nner till \u00e4r riktigt cool och \u00e4ven om jag aldrig kan ber\u00e4tta det vidare f\u00f6r n\u00e5gon, ger det en h\u00e4rlig boost mitt i det vardagliga\u201d.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

2016 blev vi som svenskt bolag v\u00e4rldsetta och resan kan jag bara summera som otroligt h\u00e4ftig.<\/p>\n","protected":false},"author":36,"featured_media":1461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"Fr\u00e5n Sveriges st\u00f6rsta industrifiasko till v\u00e4rldsetta | EGN Sverige<\/title>\n<meta name=\"description\" content=\"EGN Sverige skriver artiklar och kr\u00f6nikor f\u00f6r att l\u00e5ta dig inspireras till att v\u00e4xa som chef och ledare. 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