{"id":1431,"date":"2019-07-26T13:13:51","date_gmt":"2019-07-26T11:13:51","guid":{"rendered":"https:\/\/egn.com\/se\/?p=1431"},"modified":"2020-10-09T13:00:56","modified_gmt":"2020-10-09T11:00:56","slug":"trendspaning-prognos-for-manniskans-valmaende","status":"publish","type":"post","link":"https:\/\/egn.com\/se\/trendspaning-prognos-for-manniskans-valmaende\/","title":{"rendered":"Trendspaning: Prognos f\u00f6r m\u00e4nniskans v\u00e4lm\u00e5ende"},"content":{"rendered":"

H\u00e4lso- och v\u00e4lm\u00e5endeindustrin har f\u00e5tt hela m\u00e4nniskosl\u00e4ktet att svettas<\/h1>\n
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Men den har \u00e4nd\u00e5 inte lyckats ta m\u00e4nskligheten fr\u00e5n punkt a till b. I denna artikel fr\u00e5n trendwatching lyfter tankesmedjan det man ser som de absolut st\u00f6rsta hoten mot m\u00e4nniskans lycka och h\u00e4lsa under kommande \u00e5r och decennier fram\u00f6ver \u2013 men ocks\u00e5 m\u00f6jligheter.<\/p>\n<\/div>\n

Under 2019 penetrerar v\u00e4lm\u00e5endeindustrin varenda tum av konsumentlandskapet. Global Wellness Institute uppskattar att v\u00e4rdet p\u00e5 den globala h\u00e4lsoindustrin n\u00e5dde 4,2 biljoner (!) dollar under 2017 och samtidigt n\u00e4stan \u00f6kar dubbelt s\u00e5 snabbt som den totala ekonomiska tillv\u00e4xten mellan 2015 och 2017.<\/p>\n

I denna artikel har vi valt att fokusera p\u00e5 livstillfredsst\u00e4llelse och d\u00e5 inte n\u00e5gon s\u00e5 kallad\u00a0Insta-lycka:\u00a0<\/em>v\u00e4lbefinnande som statussymbol, lycka f\u00f6r de v\u00e4lb\u00e4rgade eller fokus p\u00e5 vilka\u00a0sporttrender som avl\u00f6st varandra<\/a>. Och visst har wellness-industrin kommit l\u00e5ngt \u2013 men den har uppenbarligen inte l\u00f6st v\u00e5ra problem. F\u00f6r \u00e4ven om den f\u00e5tt m\u00e4nniskosl\u00e4ktet att tr\u00e4na frenetiskt likt ett snabbt l\u00f6pband, har den \u00e4nd\u00e5 inte lyckats hj\u00e4lpa oss fr\u00e5n punkt A till B. S\u00e5, dags att s\u00e4tta ned CBD-drycken, kliva av din Peletoncykel och torka bort den d\u00e4r ansiktskr\u00e4men med aktivt kol!<\/p>\n

Det finns riktigt tuffa utmaningar i v\u00e4rlden som hotar miljoner konsumenters v\u00e4lbefinnande. N\u00e4r vi talar om framtidens v\u00e4lbefinnande, har vi dock valt att utforska de st\u00f6rsta hoten mot m\u00e4nniskors h\u00e4lsa och lycka de kommande \u00e5ren och decennierna \u2013 och de m\u00f6jligheter de ger oss. Trenderna vi listar h\u00e4r p\u00e5verkar konsumenter oavsett bakgrund, intresse eller \u00e5lder. Och de p\u00e5verkar alla industrier.<\/p>\n

”Utmattning har blivit en epidemi och \u00e4ven varum\u00e4rken beh\u00f6ver vara med i kampen”<\/p><\/blockquote>\n

Varken snabba l\u00f6sningar eller mirakelkurer.<\/strong>
\nVi har h\u00e4r valt att fokusera p\u00e5 tv\u00e5 av de fem trender vi sammanst\u00e4llt i v\u00e5r rapport (The burnout, Airtime, Bank of me, The coming of age, The male complex), med n\u00e5gra \u201dsnapshots\u201d av globala innovat\u00f6rer som redan presenterat olika l\u00f6sningar, och id\u00e9er p\u00e5 hur du kan vara med och g\u00f6ra skillnad.
\nF\u00f6r v\u00e4lm\u00e5ende och v\u00e4lbefinnande hos miljarder m\u00e4nniskor st\u00e5r p\u00e5 spel (och det \u00e4r v\u00e4l sv\u00e5rt att hitta en starkare motivation \u00e4n s\u00e5).<\/p>\n

L\u00e5t oss tillsammans ta vara p\u00e5 det driv som f\u00e5r ut oss p\u00e5 en joggingrunda i gryningen, den beslutsamhet som plockar fram det b\u00e4sta \u00e4ven ur en d\u00e5lig dag och det inre fokus som h\u00e5ller oss lugna i en packad tunnelbana – och nu anv\u00e4nda den energin f\u00f6r dessa oerh\u00f6rda utmaningar.<\/p>\n

Prognosen<\/strong><\/p>\n

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  1. BURNOUT<\/strong>: Ofta felaktigt f\u00f6rv\u00e4xlad med ett slags \u201dmillenniumtillst\u00e5nd\u201d. Men en utmattning \u00e4r inget att ta l\u00e4tt p\u00e5. Miljoner konsumenter av olika typer av bakgrund har r\u00e5kat ut f\u00f6r utbr\u00e4ndhet av mentala eller fysiska krafter. Det \u00e4r en epidemi och \u00e4ven varum\u00e4rken beh\u00f6ver vara med i kampen.L\u00e4s mer om punkt 1\u00a0h\u00e4r<\/a><\/li>\n
  2. AIR TIME<\/strong>: Fram tills nyligen trodde de flesta att problemet med luftf\u00f6roreningar till stor del hade f\u00e5tt sin l\u00f6sning, inte minst i v\u00e4lb\u00e4rgade samh\u00e4llen. Det har nu visat sig att luften \u00e4r allt annat \u00e4n ren. Luftf\u00f6roreningar h\u00e4nger kvar som ett st\u00e4ndigt n\u00e4rvarande hot mot m\u00e4nniskors h\u00e4lsa och v\u00e4lm\u00e5ende \u00f6ver hela v\u00e5r v\u00e4rld. Oroade konsumenter kommer att kr\u00e4va en minskning, f\u00f6rbyggande \u00e5tg\u00e4rder och n\u00f6dv\u00e4ndigt skydd.L\u00e4s mer om punkt 2\u00a0h\u00e4r<\/a><\/li>\n<\/ol>\n

     <\/p>\n

    Artikeln \u00e4r h\u00e4mtad fr\u00e5n\u00a0www.trendwatching.com<\/a>\u00a0d\u00e4r EGN Sverige har tillst\u00e5nd att \u00f6vers\u00e4tta relevant material f\u00f6r Sveriges chefer, beslutsfattare och specialister. Trendwatching.com \u00e4r en oberoende tankesmedja som scannar v\u00e4rlden f\u00f6r konsumenttrender, nya insikter och konkreta aff\u00e4rsid\u00e9er.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    N\u00e4r vi talar om framtidens v\u00e4lbefinnande, har vi valt att utforska de st\u00f6rsta hoten mot m\u00e4nniskors h\u00e4lsa och lycka de kommande \u00e5ren och decennierna \u2013 och de m\u00f6jligheter de ger oss.<\/p>\n","protected":false},"author":36,"featured_media":1432,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"Trendspaning: Prognos f\u00f6r m\u00e4nniskans v\u00e4lm\u00e5ende | EGN Sverige<\/title>\n<meta name=\"description\" content=\"EGN Sverige skriver artiklar och kr\u00f6nikor f\u00f6r att l\u00e5ta dig inspireras till att v\u00e4xa som chef och ledare. 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