{"id":1470,"date":"2019-08-21T14:05:32","date_gmt":"2019-08-21T12:05:32","guid":{"rendered":"https:\/\/egn.com\/se\/?p=1470"},"modified":"2020-10-13T10:56:09","modified_gmt":"2020-10-13T08:56:09","slug":"varumarken-engagerar-sig-mot-utbrandhet","status":"publish","type":"post","link":"https:\/\/egn.com\/se\/varumarken-engagerar-sig-mot-utbrandhet\/","title":{"rendered":"Varum\u00e4rken engagerar sig mot utbr\u00e4ndhet"},"content":{"rendered":"

M\u00e5nga f\u00f6rbrukar sina mentala och fysiska reserver<\/h1>\n
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M\u00e4nniskors anstr\u00e4ngningar att st\u00e4ndigt vara \u201dall in\u201d b\u00e5de personligt och professionellt g\u00f6r att m\u00e5nga f\u00f6rbrukar sina mentala och fysiska reserver. Med en v\u00e4xande medvetenhet kring livstillfredsst\u00e4llelse och den p\u00e5g\u00e5ende utmattningsepidemin konfronterar nu \u00e4ntligen b\u00e5de arbetsgivare och individer dagens kr\u00e4vande livsstilar och orealistiska personliga standard. Skiftet har tvingat varum\u00e4rken v\u00e4rlden \u00f6ver att vara med i kampen mot utbr\u00e4ndhet.<\/p>\n<\/div>\n<\/div>\n

UTBR\u00c4NDHET<\/strong>
\nAllt fler varum\u00e4rken \u00e4r snabba p\u00e5 att erbjuda behandling f\u00f6r den som blivit utmattad\u00a0av samtidens h\u00f6ga p\u00e5tryckningar. V\u00e5r samtid k\u00e4nnetecknas av tv\u00e5 fenomen: \u00f6verkonsumtion och upph\u00f6jandet av om\u00e5ttlighet. Konsumenter blir allt ot\u00e5ligare f\u00f6r var dag, en attityd som sporras av en eskalerande on-demand-ekonomi. (Amazon installerade sk\u00e5p p\u00e5 Coachella-festivalen med kundleverans samma dag<\/a>). Kunden vill ha tillg\u00e5ng till allt, inte betala mer, och g\u00e4rna ha\u00a0det p\u00e5 en g\u00e5ng.<\/p>\n

”I Japan \u00e4r det numera olagligt att jobba \u00f6ver mer \u00e4n 45 timmar under en m\u00e5nad och i Sydkorea st\u00e4nger staten av den anst\u00e4lldes dator f\u00f6r att hindra att anst\u00e4llda jobbar \u00f6vertid.”<\/p><\/blockquote>\n

Denna typ av f\u00f6rv\u00e4ntningar, som h\u00e4rr\u00f6r fr\u00e5n en of\u00f6rl\u00e5tande ekonomi, har nu drabbat f\u00f6rv\u00e4ntansbilden p\u00e5\u00a0anst\u00e4llda.\u00a0Arbetsplatser hyllar\u00a0de anst\u00e4llda som \u00e4r st\u00e4ndigt tillg\u00e4ngliga\u00a0och\u00a0redo att \u201dleverera\u201d n\u00e4rhelst\u00a0det efterfr\u00e5gas. Detta f\u00f6rekommer inte minst i kulturer k\u00e4nda f\u00f6r en n\u00e4stan religi\u00f6s\u00a0passion f\u00f6r arbetet, vilket lett till drastiska \u00e5tg\u00e4rder. I Japan \u00e4r det numera olagligt att jobba \u00f6ver mer \u00e4n 45 timmar under en m\u00e5nad och i Sydkorea st\u00e4nger staten av den anst\u00e4lldes dator f\u00f6r att hindra att anst\u00e4llda jobbar \u00f6vertid.<\/p>\n

I maj i \u00e5r adderade V\u00e4rldsh\u00e4lsoorganisationen (WHO)\u00a0utbr\u00e4ndhet till sin internationella klassificering av sjukdomar.
\nSom om det inte vore nog \u2026 n\u00e4r (om) v\u00e4l m\u00e4nniskor lyckas l\u00e4gga arbetet \u00e5t sidan, v\u00e4ljer de ist\u00e4llet att i genomsnitt spendera\u00a02 timmar och 16 minuter<\/a>\u00a0varje dag p\u00e5 sociala plattformar. D\u00e4r scrollar de runt bland l\u00e4sning om unga framg\u00e5ngsrika entrepren\u00f6rer, den \u201dperfekta\u201d passformen och hur man kan njuta sig igenom livet\u00a0med en \u201datt-g\u00f6ra-innan-jag-d\u00f6r-lista\u201d. Kraven p\u00e5 att\u00a0maximera ditt liv och din vardag genomsyrar\u00a0alla kanaler.<\/p>\n

UTBR\u00c4NDHET GLORIFIERAS<\/strong>
\nEntrepren\u00f6rer glorifierar stress och br\u00e5dska (#hustle) och skapar sk\u00e4mskudde f\u00f6r ett liv med l\u00e4gre tempo. Exekutiva chefer som Jack Ma och Elon Musk b\u00e4r utbr\u00e4ndhet\u00a0likt en guldmedalj. Enligt Jack Ma, grundare av kinesiska Alibaba, \u00e4r 996-schemat (att arbeta fr\u00e5n klockan 09.00-21:00 under 6 dagar i veckan)\u00a0n\u00e5got gott, och Musk understryker att \u201dingen med 40-timmarsvecka har n\u00e5gonsin f\u00f6r\u00e4ndrat v\u00e4rlden”.<\/p>\n

”Bara i USA kostar utbr\u00e4ndheten 125-190 miljarder”<\/p><\/blockquote>\n

ACCELERERANDE KOSTNADER<\/strong>
\nKunskap om utbr\u00e4ndhetens medicinska konsekvenser (som till exempel diabetes, h\u00f6gt kolesterol och f\u00f6r tidig d\u00f6d\u00a0hos personer under 45 \u00e5r) blir\u00a0allt mer utbredd bland konsumenter<\/a>. Dessutom \u00e4r utbr\u00e4ndhet numera f\u00f6r kostsam att ignorera: bara i USA kostar den\u00a0125-190 miljarder dollar i sjukv\u00e5rdskostnader varje \u00e5r<\/a>, en siffra som forts\u00e4tter att stiga.<\/p>\n

SJ\u00c4LVV\u00c5RD STRESSAR<\/strong>
\nOvanst\u00e5ende har sporrat en blomstrande ”egenv\u00e5rdssektor” som idag bara i USA har ett v\u00e4rde p\u00e5\u00a011 miljarder dollar<\/a>. Konsumenter bombarderas med nya h\u00e4lsoinnovationer alltmedan deras omgivning basunerar ut via sociala medier hur lyckliga de \u00e4r. Detta skapar bara mer otillr\u00e4cklighet hos konsumenterna, som inte f\u00f6rm\u00e5r r\u00e4dda sig sj\u00e4lva fr\u00e5n\u00a0utbr\u00e4ndhet.<\/p>\n

Att medvetenhet om\u00a0ett sjukdomstillst\u00e5nd \u00e4r en nyckel f\u00f6r att komma vidare vet vi alla. Problemet \u00e4r att en st\u00e4ndig medvetenhet endast f\u00f6rv\u00e4rrar ett redan t\u00e4rt tillst\u00e5nd.<\/p>\n

Artikeln \u00e4r h\u00e4mtad fr\u00e5n\u00a0<\/em>www.trendwatching.com<\/a><\/em>\u00a0d\u00e4r EGN Sverige har tillst\u00e5nd att \u00f6vers\u00e4tta relevant material f\u00f6r Sveriges chefer, beslutsfattare och specialister. Trendwatching.com \u00e4r en oberoende tankesmedja som scannar v\u00e4rlden f\u00f6r konsumenttrender, nya insikter och konkreta aff\u00e4rsid\u00e9er.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u00e4nniskors anstr\u00e4ngningar att st\u00e4ndigt vara \u201dall in\u201d b\u00e5de personligt och professionellt g\u00f6r att m\u00e5nga f\u00f6rbrukar sina mentala och fysiska reserver.<\/p>\n","protected":false},"author":36,"featured_media":1474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"Varum\u00e4rken engagerar sig mot utbr\u00e4ndhet | EGN Sverige<\/title>\n<meta name=\"description\" content=\"EGN Sverige skriver artiklar och kr\u00f6nikor f\u00f6r att l\u00e5ta dig inspireras till att v\u00e4xa som chef och ledare. 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