{"id":2706,"date":"2020-09-04T10:37:28","date_gmt":"2020-09-04T08:37:28","guid":{"rendered":"https:\/\/egn.com\/se\/?p=2706"},"modified":"2020-12-13T22:19:52","modified_gmt":"2020-12-13T20:19:52","slug":"ager-du-din-hisspitch","status":"publish","type":"post","link":"https:\/\/egn.com\/se\/ager-du-din-hisspitch\/","title":{"rendered":"\u00c4ger du din hisspitch?"},"content":{"rendered":"

”Jag lever n\u00e4rmare min passion idag”<\/h1>\n
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Namn: Alexandra Schuster
\nAktuell som: Valde sparring f\u00f6r personlig utveckling
\nHuvudansvar: Nordisk produktchef f\u00f6r Arvid Nordquist Livs
\nBakgrund: Civilekonom
\n\u00c5lder: 47 \u00e5r
\nBor: Tullinge
\nFamilj: Make och en son p\u00e5 14 \u00e5r samt en golden retriever
\nB\u00e4sta ledarfr\u00e5gan jag f\u00e5tt: Vilket avtryck vill jag l\u00e4mna hos den jag m\u00f6ter?
\nKompetensutveckling: Chefsgrupp och individuell sparring genom chefs- och kompetensn\u00e4tverket EGN<\/div>\n<\/div>\n
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Forskning* visar att kvinnor oftast s\u00f6ker en tj\u00e4nst d\u00e4r de upplever att de uppfyller samtliga rekryteringskrav i jobbannonsen. M\u00e4n d\u00e4remot tenderar att s\u00f6ka roller d\u00e4r de uppfyller cirka 50-60 procent av kraven.\u00a0Helena Tronner, organisationspsykolog, menar att det finns en tydlig anledning varf\u00f6r kvinnor och m\u00e4n p\u00e5 gruppniv\u00e5 ofta agerar olika:<\/p>\n

– Det h\u00e4r handlar om v\u00e5r socialiseringsprocess, d\u00e4r kvinnor mer \u00e4n m\u00e4n socialiseras in i att str\u00e4va efter perfektion, medan m\u00e4n d\u00e4remot socialiseras in i att ta mer risk \u00e4n kvinnor. Det g\u00f6r att vi p\u00e5 gruppniv\u00e5 agerar olika. Vidare \u00e4r det en skillnad i sj\u00e4lvf\u00f6rtroende mellan m\u00e4n och kvinnor, d\u00e4r m\u00e4n har en tendens att \u00f6verskatta sin f\u00f6rm\u00e5ga med upp till 30 procent, medan kvinnor ofta bed\u00f6mer sig sj\u00e4lva som lite s\u00e4mre \u00e4n vad de faktiskt presterar<\/em>, s\u00e4ger hon i en intervju med KnowIT.<\/p>\n

Alexandra Schuster har en tjugo\u00e5rig karri\u00e4r inom livsmedelsbranschen, varav de senaste \u00e5ren som nordisk produktchef p\u00e5 Arvid Nordquist. Hon \u00e4r inte f\u00f6rv\u00e5nad \u00f6ver siffrorna men tycker ocks\u00e5 att en hel del har skett under de senaste \u00e5ren.<\/p>\n

\u201dKvinnor bed\u00f6mer ofta sig sj\u00e4lva som lite s\u00e4mre \u00e4n vad de faktiskt presterar.\u201d<\/em><\/p><\/blockquote>\n

– N\u00e4r jag utbildade mig under nittiotalet i mitt hemland Tyskland och sedan hade mina f\u00f6rsta \u00e5r inom livsmedelsbranschen, var det i en mer hierarkisk kultur \u00e4n h\u00e4r i Sverige. Inte s\u00e4llan var jag den enda kvinnan i min n\u00e4rmsta arbetsmilj\u00f6. Sedan 2003 har jag varit verksam i Sverige d\u00e4r jag tycker att man kommit betydligt l\u00e4ngre i arbetet med j\u00e4mst\u00e4lldhetsfr\u00e5gorna. Jag m\u00e4rker att jag, som formats i en annan kultur, aktivt har beh\u00f6vt jobba f\u00f6r att st\u00e5 p\u00e5 mig och v\u00e5ga ta plats. D\u00e4rf\u00f6r ser jag det till viss del som en generationsfr\u00e5ga, d\u00e4r m\u00e5nga yngre kvinnliga kollegor \u00e4r bra p\u00e5 att kliva fram och visa vad de g\u00e5r f\u00f6r. Utvecklingen har g\u00e5tt \u00e5t r\u00e4tt h\u00e5ll.\u00a0\u00a0<\/em><\/p>\n

Alexandra valde 2018 att g\u00e5 med i chefs- och kompetensn\u00e4tverket EGN f\u00f6r att investera ytterligare i sin karri\u00e4r. Hon beskriver m\u00f6tet i maj 2019 med n\u00e4tverksgruppen av produktchefer som avg\u00f6rande f\u00f6r hennes personliga utveckling.<\/p>\n

– Fast det var \u00f6ver ett \u00e5r sedan minns jag det s\u00e5 tydligt. \u00c4mnet var v\u00e5rt personliga varum\u00e4rke och professionella rykte och dagen inleddes med f\u00f6ljande fr\u00e5ga: vad skulle du s\u00e4ga om du hamnade i hissen tillsammans med vd:n p\u00e5 ditt n\u00e4sta dr\u00f6mf\u00f6retag?<\/em><\/p>\n

Den ber\u00f6mda hisspitchen inledde ett par intensiva timmar d\u00e4r Alexandra och hennes n\u00e4tverkskollegor s\u00e5g \u00f6ver hela sin personliga karri\u00e4r och samlade alla erfarenheter och kompetenser. Fast hon hade l\u00e4st mycket om storytelling och personal branding, var det f\u00f6rsta g\u00e5ngen hon konkret arbetade aktivt med den.<\/p>\n

\u201dJag lever n\u00e4rmare min passion idag f\u00f6r att jag har unnat mig tiden att stanna upp, reflektera och f\u00e5 nyttiga utanf\u00f6rperspektiv.\u201d\u00a0\u00a0\u00a0\u00a0<\/em><\/p><\/blockquote>\n

Hon minns att pitchuppgiften blev en utmaning f\u00f6r alla i gruppen p\u00e5 cirka femton produktchefer, men att slutresultatet blev \u00f6ver f\u00f6rv\u00e4ntan.<\/p>\n

– Det var oerh\u00f6rt nyttigt att \u00f6va p\u00e5 att ta plats och v\u00e5ga anv\u00e4nda stora (men sanna!) ord, inte bara f\u00f6r en produkt, utan f\u00f6r egen del. I mitt fall har livet g\u00e5tt i ett med studier, att bli f\u00f6r\u00e4lder och sedan g\u00f6ra karri\u00e4r. Det \u00e4r viktigt att inte f\u00f6rlora sig sj\u00e4lv. Det finns ocks\u00e5 en risk i, kanske inte minst n\u00e4r man jobbat l\u00e4nge p\u00e5 samma arbetsplats, att inte stanna upp och reflektera \u00f6ver sina nuvarande arbetsuppgifter. Vad vill jag?<\/em>\u00a0\u00c4r min passion densamma?<\/em><\/p>\n

Det blev en \u201deyeopener\u201d f\u00f6r flera att stanna upp och f\u00e5 en \u00f6verblick \u00f6ver sin kunskapsutveckling under sina yrkes\u00e5r. Tillsammans med produktcheferna i gruppen arbetade de p\u00e5 en l\u00e4ngre och en kortare storytelling, presenterade sina pitchar och slipade dem efter feedback. I samband med n\u00e4tverksdagen valde Alexandra \u00e4ven att komplettera med ett sparringsamtal med sin n\u00e4tverksledare f\u00f6r att ytterligare v\u00e4ssa sin strategi.<\/p>\n

– Jag minns fortfarande att vi k\u00e4nde oss v\u00e4ldigt starka efter \u00f6vningen. F\u00f6r mig blev detta ett viktigt skifte och jag \u00e4r idag b\u00e5de mer trygg i mina styrkor och \u00e4ger min egen story genom att jag kontinuerligt verbaliserar och uppdaterar den. Jag lever ocks\u00e5 n\u00e4rmare min passion idag f\u00f6r att jag unnat mig tiden att stanna upp, reflektera och f\u00e5 nyttiga utanf\u00f6rperspektiv.\u00a0\u00a0\u00a0\u00a0<\/em><\/p>\n

*<\/em>\u00a0Ernesto Reubens studie fr\u00e5n 2011\u00a0om \u201dearnest overconfidence\u201d\u00a0The Emergence of Male Leadership in Competitive Environments<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Alexandra valde 2018 att g\u00e5 med i chefs- och kompetensn\u00e4tverket EGN f\u00f6r att investera ytterligare i sin karri\u00e4r. Hon beskriver m\u00f6tet i maj 2019 med n\u00e4tverksgruppen av produktchefer som avg\u00f6rande f\u00f6r hennes personliga utveckling.<\/p>\n","protected":false},"author":36,"featured_media":2707,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"\u00c4ger du din hisspitch? | EGN Sverige<\/title>\n<meta name=\"description\" content=\"EGN Sverige skriver artiklar och kr\u00f6nikor f\u00f6r att l\u00e5ta dig inspireras till att v\u00e4xa som chef och ledare. 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