{"id":2950,"date":"2021-01-12T15:21:33","date_gmt":"2021-01-12T13:21:33","guid":{"rendered":"https:\/\/egn.com\/se\/?p=2950"},"modified":"2021-02-17T13:29:57","modified_gmt":"2021-02-17T11:29:57","slug":"stoltare-medarbetare-nojdare-kunder-battre-resultat","status":"publish","type":"post","link":"https:\/\/egn.com\/se\/stoltare-medarbetare-nojdare-kunder-battre-resultat\/","title":{"rendered":"Stoltare medarbetare, n\u00f6jdare kunder & b\u00e4ttre resultat"},"content":{"rendered":"

Investera i pricing 2021
\nText: Jerker Johansson<\/strong><\/h1>\n

Du och din organisation har upplevt ett av de mest omtumlande \u00e5ren n\u00e5gonsin. Ni har sett majoriteten av era m\u00e5l och planer fara all v\u00e4rldens v\u00e4g. Efterfr\u00e5gan av det ni erbjuder har sannolikt f\u00f6r\u00e4ndrats rej\u00e4lt; upp, ned eller sidledes. N\u00e4r ni samlas f\u00f6r att prioritera \u00e5tg\u00e4rder under 2021 b\u00f6r Pricing finnas v\u00e4ldigt h\u00f6gt upp p\u00e5 listan. F\u00e5 andra investeringar ger b\u00e4ttre avkastning \u00e4n Pricing \u2013 i alla dimensioner: stoltare medarbetare, n\u00f6jdare kunder och b\u00e4ttre resultat! <\/em><\/strong><\/p>\n

L\u00e5ter det f\u00f6r bra f\u00f6r att vara sant? F\u00f6r de f\u00f6retag d\u00e4r Pricing \u00e4nnu inte \u00e4r h\u00f6gsta ledningens h\u00f6gsta prioritet \u00e4r det sant. Utveckling av f\u00f6retagets f\u00f6rm\u00e5ga att optimera priss\u00e4ttning har alltid positiva effekter. Emellertid, f\u00f6retag som redan insett v\u00e4rdet med medveten och utvecklad Pricingfunktion, kanske med Pricing eller Revenue Managers, har givetvis inte samma potential\u2013 men ett omtumlande 2020 f\u00f6r\u00e4ndrar spelplanen och skapar ofta helt nya m\u00f6jligheter.<\/p>\n

H\u00e4vst\u00e5ngen, och p\u00e5verkan p\u00e5 resultatet av en 1-procentig f\u00f6rb\u00e4ttring av pris \u00e4r mycket st\u00f6rre \u00e4n motsvarande \u00f6kning av s\u00e4ljvolym, eller minskning av r\u00f6rliga eller fasta kostnader. Vad \u00e4r l\u00e4ttast att realisera hos er: \u00f6ka pris 1% eller s\u00e4nka r\u00f6rliga kostnader med 1%? T\u00e4nk dessutom p\u00e5 hur roligt det (INTE!) \u00e4r att ytterligare en g\u00e5ng sk\u00e4ra i kostnader och hur det p\u00e5verkar hum\u00f6ret.<\/p>\n

”Pris har st\u00f6rst h\u00e4vst\u00e5ng p\u00e5 ditt resultat”<\/strong>
\n\"\"
\n(Bild: fritt efter Simon Fassnacht, \u201dPrice Management\u201d, Springer 2019)<\/em><\/p>\n

Dessutom \u00e4r det v\u00e4rdefullt f\u00f6r hela f\u00f6retagets livsmilj\u00f6 att efterstr\u00e4va v\u00e4rdebaserad priss\u00e4ttning. V\u00e4rdebaserad priss\u00e4ttning som strategi och uttalad modell manifesterar fokus p\u00e5 kundv\u00e4rde, och st\u00f6der f\u00f6retagets fokus p\u00e5 kundv\u00e4rde i hela v\u00e4rdekedjan, i varje moment, i varje kundinteraktion.\u00a0 Vore det bra f\u00f6r ditt f\u00f6retag?<\/p>\n

Erfarenheter fr\u00e5n flera \u00e5r tillsammans med erfarna Pricing Managers i EGN Pricingn\u00e4tverk, i kombination med arbete som r\u00e5dgivare inom omr\u00e5det, \u00e4r att f\u00f6retag ofta har stora, omedelbara<\/em> m\u00f6jligheter till f\u00f6rb\u00e4ttrat resultat, s\u00e4rskilt i samband med f\u00f6r\u00e4ndringar p\u00e5 marknaden. Ibland bara genom att v\u00e5ga h\u00f6ja priset, ibland genom att med stolthet b\u00e4ttre kommunicera och b\u00e4ttre visa v\u00e4rdet av sitt erbjudande, ibland av att justera sitt erbjudande och ta betalt f\u00f6r det extra v\u00e4rdet.\u00a0 Vad kan du och ditt f\u00f6retag g\u00f6ra omedelbart?<\/p>\n

\"\"
\n(Bild: Jerker Johansson, Proud Based Pricing)<\/em><\/p>\n

Jag \u00e4r \u00f6vertygad om att n\u00e4r du och dina medarbetare lyckas ta lite mer betalt, och f\u00f6rst\u00e5r att detta drivs av kundv\u00e4rde, s\u00e5 blir ni lite stoltare. Den stoltheten forts\u00e4tter ni att anv\u00e4nda i kommunikation med era kunder, som upplever v\u00e4rdet h\u00f6gre. Det blir en positiv spiral som m\u00f6jligg\u00f6r fortsatt utveckling f\u00f6r \u00f6kat kundv\u00e4rde!<\/p>\n

\"\"
\n(Bild: Jerker Johansson, Proud Based Pricing)<\/em><\/p>\n

En investering i Pricing kan redan 2021 ger er stoltare medarbetare, n\u00f6jdare kunder och b\u00e4ttre resultat!<\/p>\n

I EGN:s konfidentiella Pricingn\u00e4tverk delar Pricing Professionals, fr\u00e5n olika branscher, praktiska metoder, prismodeller och erfarenheter hur f\u00f6retag kan utveckla, kommunicera och beh\u00e5lla v\u00e4rden \u2013 och m\u00e4ta resultatet av anstr\u00e4ngningarna. Jag och mina kollegor p\u00e5 EGN guidar dig g\u00e4rna in i det n\u00e4tverk som skapar mest v\u00e4rde f\u00f6r dig.<\/em><\/p>\n

Kontakta g\u00e4rna f\u00f6rfattaren och n\u00e4tverksledaren Jerker Johansson:<\/strong>
\njerker.johansson@egn.se<\/a> \/ 070-250 16 95<\/p>\n","protected":false},"excerpt":{"rendered":"

Du och din organisation har upplevt ett av de mest omtumlande \u00e5ren n\u00e5gonsin. Ni har sett majoriteten av era m\u00e5l och planer fara all v\u00e4rldens v\u00e4g. Efterfr\u00e5gan av det ni erbjuder har sannolikt f\u00f6r\u00e4ndrats rej\u00e4lt; upp, ned eller sidledes. F\u00e5 andra investeringar ger b\u00e4ttre avkastning \u00e4n Pricing<\/p>\n","protected":false},"author":36,"featured_media":2964,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"Stoltare medarbetare, n\u00f6jdare kunder & b\u00e4ttre resultat | EGN Sverige<\/title>\n<meta name=\"description\" content=\"EGN Sverige skriver artiklar och kr\u00f6nikor f\u00f6r att l\u00e5ta dig inspireras till att v\u00e4xa som chef och ledare. 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