The Communication Advisor of the future

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13 Mar 2023


About the webinar

How do you become good Trusted Advisor to the CXO of your organization and what are the skills and competencies you will need to develop and the processes you will need to master?

In this webinar we will be speaking with Anders Monrad Rendtorff, former global communication director of Vestas and Coloplast and co-author of the new book ‘The Communications Advisor’, which is based on a comprehensive scientific study at the University of Copenhagen 2018-2021.

The book concludes that in order to be a successful communication advisor – now and in the future – an advisor must:

·         Understand and be able to navigate in the business context of the organization.

·         Learn how to use ‘Occasion Management’ as a process to gradually earn trust, responsibility and ultimately influence.

·         Master a matrix of 9 critically important key competencies in the advisor role.

This webinar is the first in a two-part series. Our first webinar will focus on Anders laying out and explaining these concepts and why they are important. In our next webinar (Q2 2023) we will be inviting a communication director to give us personal examples and insights into how all this applies in practice out in the real world. At both webinars there will be time for questions for our guests.

This webinar is for you, the communication professional, no matter whether you are a specialist or a manager of a team or department.

Please sign up before March 9th. On March 10th, all participants will receive a link to the Zoom webinar.


We point out that only EGN members subsequently have access to the webinar materials: recording and associated hand-outs.

About Anders Monrad Rendtorff

Anders Monrad Rendtorff is a communications advisor with more than 25 years of experience in some of the largest Nordic companies such as Ericsson, Telia, Coloplast and Vestas, including roles as global communication director. He is currently an associate partner at the communications consulting company RelationsPeople as well as head of communications for VL, the Danish Management Society, and a network director for EGN, Executives Global Network.

Since 2016, Anders Monrad Rendtorff has been employed as an external lecturer at Copenhagen Business School at the Institute for Management, Society and Communication and he has written a range of articles and co-authored a book on research communication.


In November 2022, he co-published ‘The Communications Advisor’ with associate professor, PhD, Gitte Gravengaard (University of Copenhagen) and Kristian Eiberg, CEO and partner, RelationsPeople.

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