Head of Marketing

A Network to empower yourself and others.

As a marketing executive, you need to test your actions and be up to date with the latest strategies, technologies and insights. This peer group gives you a unique insight into the actions of other top companies.

Valuable relationships

Everyone deserves a good network

A peer network is vital for new ideas, benchmarks, support, sharing of lessons learned & best practices, encouragement, reflection on how to help the business win and drive results, future-readiness.

Community of industry peers

Our Marketing Peer Group

This peer group gathers Senior Marketing Leaders (CMO, Head of/ VP Marketing, Senior Directors) working for medium & large Belgian and multinational companies located in Belgium

Keep up to date

Topics we discuss?

With the help of the chair, members select and prioritize the topics of interest that peers want to deep-dive into during the five-yearly half-day meetings.

Sample topics include:

  • Orchestrating personalised B2C and B2B customer journeys at scale
  • The future of Digital Advertising in a cookie-less world
  • Centralised vs decentralised models: which is best?
  • Establishing and promoting brand cohesion within a group of diversified brands
  • The sustainable marketer
  • Is sustainability changing marketing?
  • Consumer connection: creative storytelling for modern audiences
  • Brand impact in 2022: bridging the gap between today´s social issues and marketing
  • Improving diversity from strategy to story
  • Marketing to the post-covid consumer
  • Moving from Omni- to Opti-channel, etc
  • Delivering customer-centricity and competing in a first-party data world
  • How the in-app ad channel is poised to grow audiences and profitability
  • New approaches to ad buying that fall outside of the traditional brand-agency relationship
  • Designing B2B platform experiences that non-office workers use and love
MORE THAN A PEER GROUP

EGN is so much more than a Peer Group

Members Universe

Ask questions to your industry peers, keep yourself up to date, and get global perspectives.

Webcasts & Events

Experience top-of-the-line webcasts and events. Get members-only content and continue the conversation in Members Universe.

A network behind you

If you lose your job, you can stay in your Peer Group for one year with our Between Jobs initiative.

Value for you and your company

A strong network of Peers delivers valuable inputs and new ideas

We connect you with Leaders who share your responsibilities and challenges, together we make each other better

Company

Company Benefits?

  • Employee development – Enhanced skills and new business insights
  • Benchmarking and best practices
  • Large savings on Consultants, Product and Market research, Courses and Education in general.

Member

Member Benefits?

  • 5 half-day annual Peer Group meetings
  • 6 annual Global Webinars
  • 1 Cross-functional event in Brussels
  • Social events and dinner
  • Contact or query, 24/7 year-round, to 15.000 members worldwide and 700+ professionals in Belgium, through Members Universe.

Peace of mind

You are in good hands

30 years of experience

What started as one man’s vision in 1992 is now a global network with 15.000 members in 15 countries.

Matching is key

Our experienced Network Advisors match you with leaders who share your level of responsibility and represent similar companies. We unite you with companies from diverse industries.

All members have veto rights to avoid the submission of competitors. 

Trust & Confidentiality

Trust is important in a network, therefore all our meetings are confidential.

TwitterLinkedInFacebookCopy Link