Heads of Marketing

A Professional Peer Group for CMO´s, Heads of Marketing and Marketing Directors in top companies

As a marketing executive, you need to test your actions and be up to date with the latest strategies, technologies and insights. This peer group gives you a unique insight into the actions of other top companies.

You deserves a good network

SHARE EXPERIENCES, KNOWLEDGE AND IDEAS IN A PROFESSIONAL BUSINESS NETWORK FOR HEADS OF MARKETING IN TOP COMPANIES.

A peer network is vital for new ideas, benchmarks, support, sharing of lessons learned & best practices, encouragement, reflection on how to help the business win and drive results, future-readiness.

The Heads of Marketing Peer Group

This peer group gathers Senior Marketing Leaders (CMO, Head of/ VP Marketing, Senior Directors) working for medium & large Belgian and multinational companies located in Belgium

Topics we discuss?

With the help of the chair, members select and prioritize the topics of interest that peers want to deep-dive into during the five-yearly half-day meetings. It could be:

  • Orchestrating personalised B2C and B2B customer journeys at scale
  • The future of Digital Advertising in a cookie-less world
  • Centralised vs decentralised models: which is best?
  • Establishing and promoting brand cohesion within a group of diversified brands
  • The sustainable marketer
  • Is sustainability changing marketing?
  • Consumer connection: creative storytelling for modern audiences
  • Brand impact in 2021: bridging the gap between today´s social issues and marketing
  • Improving diversity from strategy to story
  • Marketing to the post-covid consumer
  • Delivering customer-centricity and competing in a first-party data world
  • How the in-app ad channel is poised to grow audiences and profitability
  • New approaches to ad buying that fall outside of the traditional brand-agency relationship
  • Designing B2B platform experiences that non-office workers use and love
  • Moving from Omni- to Opti-channel, etc
iStock-1180187740-1-scaled.jpg
green_buildings_2560x1779

Become a part of our network family

Your peer group is just the tip of the iceberg...

You will also get: 

The Members' Universe

EGN’s very own tailormade and unique digital platform

Our Members’ Universe is a digital platform that you can access via browser or app. Use the plat-form to keep yourself updated and ask questions to your own peer group as well as the broader network community. Here, inspiration and help are always at hand.

Interesting events

A wide variety of events for our members

It is always nice to get out and be inspired. It re-energizes you and gives you a chance to meet oth-er members from our broad network. Therefore, we arrange a wide variety of interesting events You will automatically be invited to all of them.

Webinars

Expert speakers brought to you directly from our online EGN studio

We fully understand that participating physically both with your peer group and at our events can be quite time-consuming. For that reason, we also host webinars where we invite experts into our online EGN studio. That way, you can tune in on the go.

Let us have a talk

Let one of our experienced advisors call you for a talk about your options in our network. Fill out the form and we will be in touch.

  • This field is for validation purposes and should be left unchanged.

Network Advisor & Chair

Christophe Van Gansen

Network Advisor

cva@egn.com

+32 471 03 55 87

Simon Dufaur

Chair

sdu@egn.com

+32 476 46 11 59

TwitterLinkedInFacebookCopy Link