The Business Logic of Human Decisions

Join us for this EGN Thailand inspiration meeting, on September 24th at 7.30-11.00 AM in Central Bangkok.

The Business Logic of Human Decisions

A business-friendly intro to applied behavioural science

Same yoghurt, two labels: “20% fat free” vs “80% fat.”

Most people reach for the first one. Our brain doesn’t run a calculator
—it runs shortcuts. “Fat free” feels safer, so the hand reaches for it.

“People don’t always do what they say—they do what the context makes easy.”

In this fast, friendly session, Rupali & Dave show how applied behavioural science can lift revenue,
protect margins, and create operating efficiencies.

No magic, just science, well maybe a little magic.
Expect plain language, relevant examples, and a practical lens
across sales, operations, CX and AI.

You’ll leave with an understanding of what applied behavioural science is, where it shows up in everyday business,

and why small cues—defaults, wording, timing—can move revenue or margins.

Come and share your thoughts in this interactive workshop facilitated by David & Rupali .

NB: The event is limited to 30 participants. Registration is required, and seats are available on a first come, first served basis.