A Network to empower yourself and others.
As a marketing executive, you need to test your actions and be up to date with the latest strategies, technologies and insights. This peer group gives you a unique insight into the actions of other top companies.
VALUABLE RELATIONSHIPS
A peer network is vital for new ideas
A peer network is vital for new ideas, benchmarks, support, sharing of lessons learned u0026amp; best practices, encouragement, reflection on how to help the business win and drive results, future-readiness.
Community of industry peers
Members of this Peer Group
This peer group gathers Senior Marketing Leaders (CMO, Head of/ VP Marketing, Senior Directors) working for medium u0026amp; large Belgian and multinational companies located in Belgium
Keep up to date
Topics we discuss?
With the help of the chair, members select and prioritize the topics of interest that peers want to deep-dive into during the five-yearly half-day meetings.rnrnSample topics include:rnu003culu003ern tu003cliu003eOrchestrating personalised B2C and B2B customer journeys at scaleu003c/liu003ern tu003cliu003eThe future of Digital Advertising in a cookie-less worldu003c/liu003ern tu003cliu003eCentralised vs decentralised models: which is best?u003c/liu003ern tu003cliu003eEstablishing and promoting brand cohesion within a group of diversified brandsu003c/liu003ern tu003cliu003eThe sustainable marketeru003c/liu003ern tu003cliu003eIs sustainability changing marketing?u003c/liu003ern tu003cliu003eConsumer connection: creative storytelling for modern audiencesu003c/liu003ern tu003cliu003eBrand impact in 2022: bridging the gap between today´s social issues and marketingu003c/liu003ern tu003cliu003eImproving diversity from strategy to storyu003c/liu003ern tu003cliu003eMarketing to the post-covid consumeru003c/liu003ern tu003cliu003eMoving from Omni- to Opti-channel, etcu003c/liu003ern tu003cliu003eDelivering customer-centricity and competing in a first-party data worldu003c/liu003ern tu003cliu003eHow the in-app ad channel is poised to grow audiences and profitabilityu003c/liu003ern tu003cliu003eNew approaches to ad buying that fall outside of the traditional brand-agency relationshipu003c/liu003ern tu003cliu003eDesigning B2B platform experiences that non-office workers use and loveu003c/liu003ernu003c/ulu003e
