Why the story makes the legend in branding

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Gair Maxwell is an expert in branding techniques

Gair Maxwell, brand expert, has cracked the code to making any brand legendary. It´s about creating a story. “When the Mona Lisa was hanging in the Louvre some 114 years ago in 1910, there was not much attention to her. But that changed just a year later, when something extraordinary happened,” Gair Maxwell says. But…