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Meet Tanja Schlager

Tanja Schlager

Chair, EGN

Biography 

Tanja Schlager is a marketing and branding expert with a wealth of experience in strategy, brand development, and driving measurable business results. She has worked with global corporations, startups, and SMEs across various industries, including textiles, luxury goods, and sustainability. Known for her ability to create visibility, enhance brand appeal, and foster strong client relationships, Tanja has made significant contributions to reshaping brands and enhancing their market positioning. Her extensive career has seen her collaborate with prominent companies such as Image Wear, EGN Group, Materra, Eastman, and Haelixa Ltd, where she has successfully led marketing and sales strategies that blend creativity with business objectives. 

Professional Experience 

  • Marketing Expert at Image Wear: Leading marketing communications, project leadership, and content development for a company offering corporate fashion, workwear, and uniforms across industries like hospitality, airlines, and retail. 
  • Peer Group Chair at EGN Group: Facilitating peer group meetings for senior marketing, communication, and sales leaders, fostering collaboration and growth within a network of global business executives. 
  • Head of Sales at Materra: Driving sales strategies for a company providing sustainable cotton solutions, collaborating with clients in the fashion industry to promote climate-resilient sourcing practices. 
  • Senior Marketing Communications Representative at Eastman Naia: Leading digital marketing and circularity initiatives, advancing the narrative for Eastman’s Naia™ Renew fiber in the textiles industry, with a focus on sustainability. 
  • VP Marketing at Haelixa Ltd: Managing global marketing, communications, and sales efforts for Haelixa, a leader in product traceability technology, enhancing transparency in supply chains across multiple industries. 
  • Senior Trade Marketing Manager at Swarovski: Directed trade marketing efforts for Swarovski’s corporate gifts segment, strengthening brand recognition and relationships with key clients in Europe. 
  • Senior Consultant at Burson-Marsteller: Led strategic communications and crisis management efforts, enhancing corporate branding and guiding global clients through complex communications challenges. 
  • Marketing Consultant at Vögele Kultur Zentrum: Curated and managed the marketing strategy for the exhibition “i.ch – wie online leben uns verändert,” exploring the impact of the internet on daily life. 
  • Director of Consulting at bel epok GmbH: Led marketing strategies for luxury brands, specializing in premium lifestyle communications and brand management. 
  • Brand Consultant at MetaDesign: Provided strategic guidance for global brands, focusing on corporate branding, digital marketing, and content strategy. 
  • Vice President of Marketing at Daniel Swarovski Corporation AG: Directed global marketing communications for Swarovski’s consumer business, driving brand development and digital marketing initiatives. 

Expertise and Approach 

  • Extensive experience in B2B and B2C marketing, specializing in brand development, marketing communications, and digital strategies. 
  • Strong background in sustainability, particularly in promoting climate-resilient sourcing practices and circularity within industries such as textiles and luxury goods. 
  • Proven track record of leading global marketing campaigns, sales strategies, and communications that align with business objectives and resonate with target audiences. 
  • Strategic thinker with a passion for building lasting client relationships and fostering collaboration within international, cross-functional teams. 
  • Expertise in leveraging creativity to drive business results while maintaining a focus on innovative solutions and sustainable practices. 

Notable Achievements 

  • Successfully redefined brand positioning and developed high-impact marketing campaigns for major global brands, enhancing visibility and market competitiveness. 
  • Played a key role in advancing sustainability initiatives in the textile industry, particularly through digital marketing and circularity efforts at Eastman and sustainable sourcing strategies at Materra. 
  • Spearheaded product traceability and supply chain transparency at Haelixa, strengthening brand integrity and customer trust in multiple industries. 
  • Led Swarovski’s trade marketing for the corporate gifts segment, elevating the brand’s presence and fostering strategic partnerships with high-profile clients. 
  • Guided major crisis communications and branding efforts at Burson-Marsteller, helping global clients navigate challenging public relations scenarios. 

Impact as a Chair 

As Chair at EGN Impact, Tanja Schlager brings her extensive expertise and leadership to create an environment where senior marketing, communication, and sales executives thrive through collaboration and shared knowledge. In this role, Tanja facilitates high-value discussions that empower leaders to navigate complex challenges, exchange innovative ideas, and identify actionable strategies for business growth. 

Her ability to foster trust and build strong professional networks ensures that participants gain not only valuable insights but also a sense of belonging to a forward-thinking community. Under Tanja’s guidance, these peer groups stay ahead of market trends, adapt to evolving industry dynamics, and achieve measurable success in their organizations. Her leadership at EGN Impact is a catalyst for transformation, enabling executives to make more informed decisions and drive impactful change in their businesses.